What Rakuten is
Rakuten Advertising runs affiliate and cashback partnerships across a large publisher and consumer base.
Cashback partners intercept buyers close to purchase, which makes incrementality the real question.
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Rakuten integration: server-side conversion postbacks
Forward resolved conversions to Rakuten Advertising, so partner attribution is based on the same identity resolution as everything else.
- Role
- Destination
- Category
- Affiliate networks
- Plans
- All plans
About Rakuten
Upstack sends resolved conversions server-side using the same identity resolution as every other destination, so affiliate-attributed orders can be compared with what other channels claim for the same customers.
That comparison turns an incrementality argument into a measurable one.
How Rakuten works
Rakuten attributes conversions through tracking links and postbacks within its own window, and pays partners accordingly. Whether a given conversion would have happened anyway is not something the network can answer from its own data.
What you can do with it
Three jobs this connector does inside Rakuten.
01
Send complete conversions
Conversions reach Rakuten through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival, and the conversions you never saw stop being invisible.
02
Optimize on the customer you want
Map any order attribute to the conversion Rakuten receives (profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout), so the platform learns from the buyers worth acquiring.
03
Affiliate credit you can interrogate
Because the same resolved orders feed every destination, an affiliate-claimed conversion can be checked against what other channels claim for that customer.
Documentation
Set-up reference.
Set-up, event schema and field mapping for Rakuten as a destination.
FAQ
Rakuten integration questions.
What does Upstack send to Rakuten?
Forward resolved conversions to Rakuten Advertising, so partner attribution is based on the same identity resolution as everything else.
Which plans include the Rakuten integration?
All plans. Upstack has three plans that scale with your order volume, and the same integrations are on every plan.
Will Upstack slow down my store?
Upstack’s own pixel loads asynchronously and fails silently, so it doesn’t hold up your pages. What each destination adds depends on its Tracking Method. The default, Browser + Server, loads that platform’s own tag on your store, in place of the copy you would otherwise install yourself, and also sends the same events from Upstack’s servers. Choose Server for any destination that offers it and its tag never loads, while its events still arrive from Upstack’s servers.
Similar integrations
Other destinations to send to.
-
impact.com Conversion postbacks that reconcile. -
Awin Server-side postbacks, deduplicated. -
CJ Affiliate Postbacks with the order attached. -
Meta Conversions API Conversions API with higher Event Match Quality. -
Google Ads Conversions Enhanced Conversions that actually match. -
TikTok Events API Events API with a resolved customer attached. -
Pinterest Conversions API, deduplicated server-side. -
Snapchat Conversions API with restored identifiers. -
Reddit Conversions API for a community-led audience. -
Microsoft Ads UET conversions with restored identifiers. -
X Conversions API, deduplicated server-side. -
AppLovin Browser delivery through the Axon Pixel.
Get Rakuten tracking right.
A 15-minute walkthrough tailored to your stack and channels.