Rakuten

Forward resolved conversions to Rakuten Advertising, so partner attribution is based on the same identity resolution as everything else.

DestinationAffiliate networks

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About Rakuten

What Rakuten is, and why identity matters to it.

Rakuten Advertising runs affiliate and cashback partnerships across a large publisher and consumer base.

Cashback partners intercept buyers close to purchase, which makes incrementality the real question.

How it works

How Rakuten works.

Rakuten attributes conversions through tracking links and postbacks within its own window, and pays partners accordingly. Whether a given conversion would have happened anyway is not something the network can answer from its own data.

With Upstack Data

Get more out of Rakuten with Upstack Data.

Upstack sends resolved conversions server-side using the same identity resolution as every other destination, so affiliate-attributed orders can be compared with what other channels claim for the same customers. That comparison turns an incrementality argument into a measurable one.

What you can do with it

Three jobs this connector does inside Rakuten.

Send complete conversions
Conversions reach Rakuten through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Rakuten receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Affiliate credit you can interrogate
Because the same resolved orders feed every destination, an affiliate-claimed conversion can be checked against what other channels claim for that customer.