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Funnelish ActiveCampaign

Send Funnelish funnel events to ActiveCampaign

Each event is resolved to a person against a 750M+ device graph before it reaches ActiveCampaign, so records and reporting reflect the person, not the device.

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US device IDs in the graph
750M+
Match rate on events
90%+
Identity window, per customer
Lifetime
Most brands are live
<20 min

How it flows

How a Funnelish event reaches ActiveCampaign. Tracked on the funnel page, resolved to a person, then sent.

01 Capture

Captured from Funnelish

Add the Upstack Pixel to your Funnelish funnels to track what shoppers do there. When Funnelish creates the order in Shopify, Upstack records it like any other Shopify order.

See the Funnelish integration
FunnelishWhat it sends
  • page / eventsfrom the Upstack Pixel in each funnel’s head
  • fbclid / gclid / ttclidclick IDs kept on the way to checkout
  • order_idthe Shopify order Funnelish creates
  • order sourceshows as Funnelish in Upstack reports

02 Understand

Resolved to one person before it leaves

Every Funnelish event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works
Upstack DataResolved before it is sent
  • IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
  • customer_typeNew or returning, resolved before send.
  • DeduplicationOne person, one record, across devices and identifiers.
  • Bot and fraud filteringAutomated traffic never becomes a contact.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

03 Activate

Delivered to ActiveCampaign

Resolved events and contacts into ActiveCampaign for automation and segmentation.

See the ActiveCampaign integration
ActiveCampaignWhat it receives
  • emailcontact key
  • custom fieldsautomation branching
  • deal valuepipeline reporting

The catch

A funnel visit and the order it produced come from two systems: the funnel page and the Shopify order Funnelish creates.

Upstack records the order once per Shopify order ID, with Funnelish as its order source, and resolves the buyer against the same graph as the funnel visit.

Where to check in ActiveCampaignRecords you can audit

ActiveCampaign the contact record and the automation's contact log

What changes

What changes when Funnelish feeds ActiveCampaign. Two gains on the ActiveCampaign side, two on the Funnelish side.

ActiveCampaign

Server-side delivery

Events reach ActiveCampaign through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

ActiveCampaign

Identity-resolved events

Events sent to ActiveCampaign carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Funnelish

Funnel pages tracked

The pixel loads in the head of every funnel page, so visits and the events you configure are recorded on pages your theme never touches.

Funnelish

One setup, every destination

Connect Funnelish once and forward to every ad platform and email tool you run.

Setup

Live in under 20 minutes.

Connect Funnelish once and every destination, ActiveCampaign included, is forwarded the same resolved events.

Upstack dashboardExample
ActiveCampaign Destination Healthy
Read the full ActiveCampaign setup guide

  1. 01

    Add the Upstack Pixel to each funnel

    In Funnelish, add the Upstack Pixel snippet to each funnel as a tracking code placed with Append To Page Head. If the funnel links to Shopify, add the script that keeps click IDs and UTMs on the link.

  2. 02

    Add the ActiveCampaign destination

    Under Destinations, add ActiveCampaign. Every resolved Funnelish event is then forwarded to it.

  3. 03

    Check delivery to ActiveCampaign

    Trace any property back to the event that set it.

FAQ

Questions about Funnelish and ActiveCampaign.

How do I check that Funnelish events are reaching ActiveCampaign?

Open ActiveCampaign › the contact record and the automation's contact log.

Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

How long does it take to connect Funnelish to ActiveCampaign?

Most brands are live in under 20 minutes. Once Funnelish events reach Upstack, every destination receives the same resolved events, ActiveCampaign included.

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ActiveCampaign from

ActiveCampaign integration

Get Funnelish talking to ActiveCampaign.

A 15-minute walkthrough of this connector on your own account.

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