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Upstack Data

BigCommerce to Gorgias

Forward every BigCommerce event to Gorgias server-side, resolved to a person against a 750M+ device graph — so every touchpoint lands against one customer, not a fragment of one.

What changes

What changes when BigCommerce feeds Gorgias.

Server-side delivery

Events reach Gorgias through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Gorgias carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from BigCommerce on the server, independent of the browser.

One setup, every destination

Connect BigCommerce once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What BigCommerce carries, and what Gorgias needs.

BigCommerce and Gorgias describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what BigCommerce can put on an event, the right is what Gorgias can actually use.

BigCommerce sends

order_id
BigCommerce order
email / phone
checkout contact
customer_id
BigCommerce customer record
products
catalogue items on the order
total_inc_tax
order value

Gorgias receives

email / phone
match the ticket to a customer
order history
give the agent context
external_id
one profile, not three

Delivery you can audit

How you know it is working.

Post-purchase timing is the whole product. These controls exist so requests go to the right person at the right point.

  • Per-order inspection

    Trace any request back to the order and customer it came from.
  • Deduplication

    One purchase, one request — even when the order is amended.
  • Bot and fraud filtering

    Fraudulent orders never enter the request queue.

Where to check in Gorgias

Gorgiasopen any ticket. The customer sidebar should show the full order history rather than a single order.

Get BigCommerce talking to Gorgias.

A 15-minute walkthrough of this connector on your own account.