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Send Checkout Champ funnel events to Attentive

Each event is resolved to a person against a 750M+ device graph before it reaches Attentive, so flows trigger on a known profile rather than an anonymous session.

US device IDs in the graph
750M+
Match rate on events
90%+
Identity window, per customer
Lifetime
Most brands are live
<20 min

How it flows

How a Checkout Champ event reaches Attentive. Captured on the funnel page, resolved to a person, then sent.

01 Capture

Captured from Checkout Champ

Track Checkout Champ funnels with the Upstack Pixel, from the first page to the completed order, and send each event to your destinations resolved against the same identity graph.

See the Checkout Champ integration
Checkout ChampWhat it sends
  • orderId / transactionIdthe completed Checkout Champ order
  • email / phoneread from the checkout form
  • firstName / lastNameshipping name from the form
  • city / country / postalCodeshipping address fields
  • valuethe order value sent with the purchase

02 Understand

Resolved to one person before it leaves

Every Checkout Champ event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works
Upstack DataResolved before it is sent
  • IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
  • customer_typeNew or returning, resolved before send.
  • DeduplicationOne order produces one event, so a single purchase cannot trigger the same flow twice.
  • Bot and fraud filteringAutomated traffic never becomes a profile, so list quality and deliverability are not paying for it.

Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.

03 Activate

Delivered to Attentive

Feed resolved customer profiles into Attentive so SMS journeys trigger on people, not sessions.

See the Attentive integration
AttentiveWhat it receives
  • phonethe subscriber key
  • emailsecondary identifier for cross-channel
  • event propertieswhat the journey triggers on

The catch

Funnel checkouts sit outside the main storefront, so retention flows built around storefront events simply do not fire for them.

Where to check in AttentiveSending you can audit

Attentive the subscriber's timeline

where the event appears against the profile rather than as an unattached activity.

What changes

What changes when Checkout Champ feeds Attentive. Two gains on the Attentive side, two on the Checkout Champ side.

Attentive

Server-side delivery

Events reach Attentive through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

Attentive

Identity-resolved events

Events sent to Attentive carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Checkout Champ

Every funnel step tracked

Page views, checkout starts, add-to-carts, shipping and payment steps and completed orders fire from the funnel, so your platforms see the whole path rather than the landing page alone.

Checkout Champ

One setup, every destination

Connect Checkout Champ once and forward to every ad platform and email tool you run.

Setup

Live in under 20 minutes.

Connect Checkout Champ once and every destination, Attentive included, is forwarded the same resolved events.

Upstack dashboardExample
Attentive Destination Healthy
Read the full Attentive setup guide
  1. 01

    Add the Upstack Pixel to Global Scripts

    With the Upstack Data app installed on your Shopify store, paste the Checkout Champ tracking script the Upstack team provides, with your Pixel ID, into Global Scripts so it loads in the head of every funnel page. Disable Checkout Champ’s Facebook Pixel first.

  2. 02

    Add the Attentive destination

    Under Destinations, add Attentive. Every resolved Checkout Champ event is then forwarded to it.

  3. 03

    Check delivery to Attentive

    Trace any event to the profile it resolved to, and see why.

FAQ

Questions about Checkout Champ and Attentive.

How do I check that Checkout Champ events are reaching Attentive?

Open Attentive › the subscriber's timeline, where the event appears against the profile rather than as an unattached activity.

Can one purchase trigger the same flow twice?

No. One order produces one event, so a single purchase cannot trigger the same flow twice.

How long does it take to connect Checkout Champ to Attentive?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, Attentive included.

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Get Checkout Champ talking to Attentive.

A 15-minute walkthrough of this connector on your own account.

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