- US device IDs in the graph
- 750M+
- Match rate on events
- 90%+
- Identity window, per customer
- Lifetime
- Most brands are live
- <20 min
How it flows
How a Checkout Champ event reaches Attentive. Captured on the funnel page, resolved to a person, then sent.
01 Capture
Captured from Checkout Champ
Track Checkout Champ funnels with the Upstack Pixel, from the first page to the completed order, and send each event to your destinations resolved against the same identity graph.
See the Checkout Champ integration →
Checkout ChampWhat it sends orderId / transactionIdthe completed Checkout Champ orderemail / phoneread from the checkout formfirstName / lastNameshipping name from the formcity / country / postalCodeshipping address fieldsvaluethe order value sent with the purchase
02 Understand
Resolved to one person before it leaves
Every Checkout Champ event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.
How resolution works →
Resolved before it is sent - IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.- DeduplicationOne order produces one event, so a single purchase cannot trigger the same flow twice.
- Bot and fraud filteringAutomated traffic never becomes a profile, so list quality and deliverability are not paying for it.
03 Activate
Delivered to Attentive
Feed resolved customer profiles into Attentive so SMS journeys trigger on people, not sessions.
See the Attentive integration →
AttentiveWhat it receives phonethe subscriber keyemailsecondary identifier for cross-channelevent propertieswhat the journey triggers on
The catch
Funnel checkouts sit outside the main storefront, so retention flows built around storefront events simply do not fire for them.
Where to check in AttentiveSending you can audit
Attentive › the subscriber's timeline
where the event appears against the profile rather than as an unattached activity.
What changes
What changes when Checkout Champ feeds Attentive. Two gains on the Attentive side, two on the Checkout Champ side.
Attentive
Server-side delivery
Events reach Attentive through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.
Attentive
Identity-resolved events
Events sent to Attentive carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.
Checkout Champ
Every funnel step tracked
Page views, checkout starts, add-to-carts, shipping and payment steps and completed orders fire from the funnel, so your platforms see the whole path rather than the landing page alone.
Checkout Champ
One setup, every destination
Connect Checkout Champ once and forward to every ad platform and email tool you run.
Setup
Live in under 20 minutes.
Connect Checkout Champ once and every destination, Attentive included, is forwarded the same resolved events.
Upstack dashboardExample
Attentive Destination Healthy
Read the full Attentive setup guide → -
01
Add the Upstack Pixel to Global Scripts
With the Upstack Data app installed on your Shopify store, paste the Checkout Champ tracking script the Upstack team provides, with your Pixel ID, into Global Scripts so it loads in the head of every funnel page. Disable Checkout Champ’s Facebook Pixel first.
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02
Add the Attentive destination
Under Destinations, add Attentive. Every resolved Checkout Champ event is then forwarded to it.
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03
Check delivery to Attentive
Trace any event to the profile it resolved to, and see why.
FAQ
Questions about Checkout Champ and Attentive.
How do I check that Checkout Champ events are reaching Attentive?
Open Attentive › the subscriber's timeline, where the event appears against the profile rather than as an unattached activity.
Can one purchase trigger the same flow twice?
No. One order produces one event, so a single purchase cannot trigger the same flow twice.
How long does it take to connect Checkout Champ to Attentive?
Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, Attentive included.