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Upstack Data

Checkout Champ to Your warehouse

Forward every Checkout Champ event to Your warehouse server-side, resolved to a person against a 750M+ device graph — as a full-fidelity event stream you can query yourself.

What changes

What changes when Checkout Champ feeds Your warehouse.

One resolved event stream

The same identity-resolved events that reach your ad platforms, landed in your warehouse.

Nothing sampled

Full-fidelity events, not an aggregate or a sample.

Every event, server-side

Storefront and checkout events are captured from Checkout Champ on the server, independent of the browser.

One setup, every destination

Connect Checkout Champ once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Checkout Champ carries, and what Your warehouse needs.

Checkout Champ and Your warehouse describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Checkout Champ can put on an event, the right is what Your warehouse can actually use.

Checkout Champ sends

order_id
funnel order
email / phone
checkout contact
upsell_steps
which offers were accepted
order_total
including accepted upsells

Your warehouse receives

event_id
primary key you can join on
resolved person ID
stitch sessions to customers
full property payload
nothing dropped, nothing sampled
ingest timestamp
rebuild any point-in-time view

A stream you can audit

How you know it is working.

Warehouse data is only useful if you trust it enough to base a decision on it. These controls exist so you can reconstruct how any row got there.

  • Full lineage

    Every row traceable to the event that produced it and the time it landed.
  • Deduplication

    Stable event IDs, so re-runs and backfills do not double rows.
  • Bot and fraud filtering

    Filtered before load, with the filter decision recorded.

Where to check in Your warehouse

Query the events table directly: count distinct resolved person IDs against count distinct sessions, and compare the ratio to what your analytics reports.

Get Checkout Champ talking to Your warehouse.

A 15-minute walkthrough of this connector on your own account.