- US device IDs in the graph
- 750M+
- Match rate on events
- 90%+
- Identity window, per customer
- Lifetime
- Most brands are live
- <20 min
How it flows
How a Checkout Champ event reaches Yotpo. Captured on the funnel page, resolved to a person, then sent.
01 Capture
Captured from Checkout Champ
Track Checkout Champ funnels with the Upstack Pixel, from the first page to the completed order, and send each event to your destinations resolved against the same identity graph.
See the Checkout Champ integration →
Checkout ChampWhat it sends orderId / transactionIdthe completed Checkout Champ orderemail / phoneread from the checkout formfirstName / lastNameshipping name from the formcity / country / postalCodeshipping address fieldsvaluethe order value sent with the purchase
02 Understand
Resolved to one person before it leaves
Every Checkout Champ event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.
How resolution works →
Resolved before it is sent - IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.- DeduplicationOne purchase, one request, even when the order is amended.
- Bot and fraud filteringFraudulent orders never enter the request queue.
03 Activate
Delivered to Yotpo
Enrich post-purchase touchpoints in Yotpo with identity-resolved order data.
See the Yotpo integration →
YotpoWhat it receives emailwho to ask for the revieworder_idwhich purchase the request is aboutproduct IDswhich product is being reviewed
The catch
A funnel buyer who accepted two upsells has three purchases and one experience.
Review requests keyed on orders ask three times.
Where to check in YotpoDelivery you can audit
Yotpo › Reviews › the request queue
which should now contain the orders that previously had no email attached.
What changes
What changes when Checkout Champ feeds Yotpo. Two gains on the Yotpo side, two on the Checkout Champ side.
Yotpo
Server-side delivery
Events reach Yotpo through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.
Yotpo
Identity-resolved events
Events sent to Yotpo carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.
Checkout Champ
Every funnel step tracked
Page views, checkout starts, add-to-carts, shipping and payment steps and completed orders fire from the funnel, so your platforms see the whole path rather than the landing page alone.
Checkout Champ
One setup, every destination
Connect Checkout Champ once and forward to every ad platform and email tool you run.
Setup
Live in under 20 minutes.
Connect Checkout Champ once and every destination, Yotpo included, is forwarded the same resolved events.
Upstack dashboardExample
Yotpo Destination Healthy
Read the full Yotpo setup guide → -
01
Add the Upstack Pixel to Global Scripts
With the Upstack Data app installed on your Shopify store, paste the Checkout Champ tracking script the Upstack team provides, with your Pixel ID, into Global Scripts so it loads in the head of every funnel page. Disable Checkout Champ’s Facebook Pixel first.
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02
Add the Yotpo destination
Under Destinations, add Yotpo. Every resolved Checkout Champ event is then forwarded to it.
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03
Check delivery to Yotpo
Trace any request back to the order and customer it came from.
FAQ
Questions about Checkout Champ and Yotpo.
How do I check that Checkout Champ events are reaching Yotpo?
Open Yotpo › Reviews › the request queue, which should now contain the orders that previously had no email attached.
Will a customer be asked twice about one order?
No. One purchase, one request, even when the order is amended.
How long does it take to connect Checkout Champ to Yotpo?
Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, Yotpo included.