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Upstack Data

Checkout Champ to Sendlane

Forward every Checkout Champ event to Sendlane server-side, resolved to a person against a 750M+ device graph — so flows trigger on a known profile rather than an anonymous session.

What changes

What changes when Checkout Champ feeds Sendlane.

Server-side delivery

Events reach Sendlane through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Sendlane carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Checkout Champ on the server, independent of the browser.

One setup, every destination

Connect Checkout Champ once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Checkout Champ carries, and what Sendlane needs.

Checkout Champ and Sendlane describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Checkout Champ can put on an event, the right is what Sendlane can actually use.

Checkout Champ sends

order_id
funnel order
email / phone
checkout contact
upsell_steps
which offers were accepted
order_total
including accepted upsells

Sendlane receives

email / phone
contact key across email, SMS and reviews
event properties
automation triggers
order value
attribution

Sending you can audit

How you know it is working.

Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.

  • Per-profile inspection

    Trace any event to the profile it resolved to, and see why.
  • Deduplication

    One order produces one event, so a single purchase cannot trigger the same flow twice.
  • Bot and fraud filtering

    Automated traffic never becomes a profile, so list quality and deliverability are not paying for it.

Where to check in Sendlane

Sendlanethe contact record, where the event should appear against one person rather than creating a second contact.

Get Checkout Champ talking to Sendlane.

A 15-minute walkthrough of this connector on your own account.