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Checkout Champ - HubSpot

HubSpot

Send Checkout Champ funnel events to HubSpot

Q: How do I check that Checkout Champ events are reaching HubSpot?

Open HubSpot › the contact timeline, and the duplicate-management view, which should stop growing.

Q: Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

Q: How long does it take to connect Checkout Champ to HubSpot?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, HubSpot included.

Each event is resolved to a person against a 750M+ device graph before it reaches HubSpot, so records and reporting reflect the person, not the device.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Checkout Champ event reaches HubSpot. Captured on the funnel page, resolved to a person, then sent.

01 Capture

Captured from Checkout Champ

Track Checkout Champ funnels with the Upstack Pixel, from the first page to the completed order, and send each event to your destinations resolved against the same identity graph.

See the Checkout Champ integration

Checkout ChampWhat it sends

orderId / transactionIdthe completed Checkout Champ order
email / phoneread from the checkout form
firstName / lastNameshipping name from the form
city / country / postalCodeshipping address fields
valuethe order value sent with the purchase

02 Understand

Resolved to one person before it leaves

Every Checkout Champ event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne person, one record, across devices and identifiers.
Bot and fraud filteringAutomated traffic never becomes a contact.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

03 Activate

Delivered to HubSpot

Push identity-resolved events and contacts into HubSpot so CRM records match what actually happened.

See the HubSpot integration

HubSpotWhat it receives

emailthe contact key
lifecycle propertiesstage and pipeline
deal / order valuerevenue on the record

The catch

Funnel platforms and storefront platforms number their orders independently, so a CRM fed both ends up with colliding IDs.

Where to check in HubSpotRecords you can audit

HubSpot the contact timeline

and the duplicate-management view, which should stop growing.

What changes

What changes when Checkout Champ feeds HubSpot. Two gains on the HubSpot side, two on the Checkout Champ side.

HubSpot

Server-side delivery

Events reach HubSpot through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

HubSpot

Identity-resolved events

Events sent to HubSpot carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Checkout Champ

Every funnel step tracked

Page views, checkout starts, add-to-carts, shipping and payment steps and completed orders fire from the funnel, so your platforms see the whole path rather than the landing page alone.

Checkout Champ

One setup, every destination

Connect Checkout Champ once and forward to every ad platform and email tool you run.

Setup

Live in under 20 minutes.

Connect Checkout Champ once and every destination, HubSpot included, is forwarded the same resolved events.

Upstack dashboardExample

HubSpot Destination Healthy

Read the full HubSpot setup guide

01

Add the Upstack Pixel to Global Scripts

With the Upstack Data app installed on your Shopify store, paste the Checkout Champ tracking script the Upstack team provides, with your Pixel ID, into Global Scripts so it loads in the head of every funnel page. Disable Checkout Champ’s Facebook Pixel first.
02

Add the HubSpot destination

Under Destinations, add HubSpot. Every resolved Checkout Champ event is then forwarded to it.
03

Check delivery to HubSpot

Trace any property back to the event that set it.

FAQ

Questions about Checkout Champ and HubSpot.

How do I check that Checkout Champ events are reaching HubSpot?

Open HubSpot › the contact timeline, and the duplicate-management view, which should stop growing.

Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

How long does it take to connect Checkout Champ to HubSpot?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, HubSpot included.