Home
Connectors
Funnelish - HubSpot

HubSpot

Send Funnelish funnel events to HubSpot

Q: How do I check that Funnelish events are reaching HubSpot?

Open HubSpot › the contact timeline, and the duplicate-management view, which should stop growing.

Q: Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

Q: How long does it take to connect Funnelish to HubSpot?

Most brands are live in under 20 minutes. Once Funnelish events reach Upstack, every destination receives the same resolved events, HubSpot included.

Each event is resolved to a person against a 750M+ device graph before it reaches HubSpot, so records and reporting reflect the person, not the device.

Request a demo Start free trial

US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Funnelish event reaches HubSpot. Tracked on the funnel page, resolved to a person, then sent.

01 Capture

Captured from Funnelish

Add the Upstack Pixel to your Funnelish funnels to track what shoppers do there. When Funnelish creates the order in Shopify, Upstack records it like any other Shopify order.

See the Funnelish integration

FunnelishWhat it sends

page / eventsfrom the Upstack Pixel in each funnel’s head
fbclid / gclid / ttclidclick IDs kept on the way to checkout
order_idthe Shopify order Funnelish creates
order sourceshows as Funnelish in Upstack reports

02 Understand

Resolved to one person before it leaves

Every Funnelish event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne person, one record, across devices and identifiers.
Bot and fraud filteringAutomated traffic never becomes a contact.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

03 Activate

Delivered to HubSpot

Push identity-resolved events and contacts into HubSpot so CRM records match what actually happened.

See the HubSpot integration

HubSpotWhat it receives

emailthe contact key
lifecycle propertiesstage and pipeline
deal / order valuerevenue on the record

The catch

A funnel visit and the order it produced come from two systems: the funnel page and the Shopify order Funnelish creates.

Upstack records the order once per Shopify order ID, with Funnelish as its order source, and resolves the buyer against the same graph as the funnel visit.

Where to check in HubSpotRecords you can audit

HubSpot the contact timeline

and the duplicate-management view, which should stop growing.

What changes

What changes when Funnelish feeds HubSpot. Two gains on the HubSpot side, two on the Funnelish side.

HubSpot

Server-side delivery

Events reach HubSpot through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

HubSpot

Identity-resolved events

Events sent to HubSpot carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Funnelish

Funnel pages tracked

The pixel loads in the head of every funnel page, so visits and the events you configure are recorded on pages your theme never touches.

Funnelish

One setup, every destination

Connect Funnelish once and forward to every ad platform and email tool you run.

Setup

Live in under 20 minutes.

Connect Funnelish once and every destination, HubSpot included, is forwarded the same resolved events.

Upstack dashboardExample

HubSpot Destination Healthy

Read the full HubSpot setup guide

01

Add the Upstack Pixel to each funnel

In Funnelish, add the Upstack Pixel snippet to each funnel as a tracking code placed with Append To Page Head. If the funnel links to Shopify, add the script that keeps click IDs and UTMs on the link.
02

Add the HubSpot destination

Under Destinations, add HubSpot. Every resolved Funnelish event is then forwarded to it.
03

Check delivery to HubSpot

Trace any property back to the event that set it.