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Upstack Data

Checkout Champ to Loops

Forward every Checkout Champ event to Loops server-side, resolved to a person against a 750M+ device graph — so records and reporting reflect the person, not the device.

What changes

What changes when Checkout Champ feeds Loops.

Server-side delivery

Events reach Loops through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Loops carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Checkout Champ on the server, independent of the browser.

One setup, every destination

Connect Checkout Champ once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Checkout Champ carries, and what Loops needs.

Checkout Champ and Loops describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Checkout Champ can put on an event, the right is what Loops can actually use.

Checkout Champ sends

order_id
funnel order
email / phone
checkout contact
upsell_steps
which offers were accepted
order_total
including accepted upsells

Loops receives

email
contact key
event name
what the lifecycle message reacts to
data variables
personalisation

Records you can audit

How you know it is working.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

  • Per-record inspection

    Trace any property back to the event that set it.
  • Deduplication

    One person, one record, across devices and identifiers.
  • Bot and fraud filtering

    Automated traffic never becomes a contact.

Where to check in Loops

Loopsthe contact's event history.

Get Checkout Champ talking to Loops.

A 15-minute walkthrough of this connector on your own account.