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Checkout Champ - Loops

Send Checkout Champ funnel events to Loops

Q: What permissions does the Loops API key need?

The key must have permission to write events and contacts, so Upstack can send events and create or update contacts.

Q: Which events does Loops receive?

ViewContent as Viewed Product, AddToCart as Added to Cart, InitiateCheckout as Started Checkout and Purchase as Placed Order.

Q: Which customer parameters are sent to Loops?

When Upstack identifies a visitor, it attaches the contact’s email and other known properties, and syncs profile properties including name, email and location to Loops.

Q: How do I check that Checkout Champ events are reaching Loops?

Trigger a test action on your store, such as viewing a product or adding to cart, and check Events in Loops. In Upstack, the Real-Time Events feed under System, Events Manager shows the events as delivered to Loops.

Q: How long does it take to connect Checkout Champ to Loops?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, Loops included.

Each event is resolved to a person against a 750M+ device graph before it reaches Loops, so records and reporting reflect the person, not the device.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Checkout Champ event reaches Loops. Captured on the funnel page, resolved to a person, then sent.

01 Capture

Captured from Checkout Champ

Track Checkout Champ funnels with the Upstack Pixel, from the first page to the completed order, and send each event to your destinations resolved against the same identity graph.

See the Checkout Champ integration

Checkout ChampWhat it sends

orderId / transactionIdthe completed Checkout Champ order
email / phoneread from the checkout form
firstName / lastNameshipping name from the form
city / country / postalCodeshipping address fields
valuethe order value sent with the purchase

02 Understand

Resolved to one person before it leaves

Every Checkout Champ event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne person, one record, across devices and identifiers.
Bot and fraud filteringAutomated traffic never becomes a contact.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

03 Activate

Delivered to Loops

Send resolved customer events to Loops for lifecycle messaging.

See the Loops integration

LoopsWhat it receives

emailcontact key
event namewhat the lifecycle message reacts to
data variablespersonalization

Which events reach Loops

Each Upstack event is mapped to the Loops event below before it is sent.

Upstack event	Sent to Loops as	Key data on the event
Product view	Viewed Product	ProductName, ProductID, Price, ImageURL
Add to cart	Added to Cart	ProductName, ProductID, Price, Quantity, CartValue
Checkout	Started Checkout	CartValue, ItemCount, CheckoutURL
Purchase	Placed Order	OrderID, Revenue, Items, DiscountCodes

When Upstack identifies a visitor, it attaches the contact’s email and other known properties, and syncs profile properties including name, email and location to Loops.

The catch

Funnel platforms and storefront platforms number their orders independently, so a CRM fed both ends up with colliding IDs.

Where to check in LoopsRecords you can audit

Loops the contact's event history

What changes

What changes when Checkout Champ feeds Loops. Two gains on the Loops side, two on the Checkout Champ side.

Loops

Server-side delivery

Upstack sends events to Loops from its servers only, so ad blockers and browser privacy settings can’t block delivery.

Loops

Identity-resolved events

Events sent to Loops carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Checkout Champ

Every funnel step tracked

Page views, checkout starts, add-to-carts, shipping and payment steps and completed orders fire from the funnel, so your platforms see the whole path rather than the landing page alone.

Checkout Champ

One setup, every destination

Connect Checkout Champ once and forward to every ad platform and email tool you run.

Setup

Live in under 20 minutes.

You need a Loops account where you can create an API key with write access to events and contacts.

Upstack dashboardExample

Loops Destination Healthy

Read the full Loops setup guide

01

Add the Upstack Pixel to Global Scripts

With the Upstack Data app installed on your Shopify store, paste the Checkout Champ tracking script the Upstack team provides, with your Pixel ID, into Global Scripts so it loads in the head of every funnel page. Disable Checkout Champ’s Facebook Pixel first.
02

Add the Loops destination

Under Destinations, add Loops with an API key created under Settings, API in your Loops account. It is the only credential the destination needs.
03

Check events in Loops

Trigger a test action on your store, such as viewing a product or adding to cart, and check Events in Loops. In Upstack, the Real-Time Events feed under System, Events Manager shows the events as delivered to Loops.

FAQ

Questions about Checkout Champ and Loops.

What permissions does the Loops API key need?

The key must have permission to write events and contacts, so Upstack can send events and create or update contacts.

Which events does Loops receive?

ViewContent as Viewed Product, AddToCart as Added to Cart, InitiateCheckout as Started Checkout and Purchase as Placed Order.

Which customer parameters are sent to Loops?

When Upstack identifies a visitor, it attaches the contact’s email and other known properties, and syncs profile properties including name, email and location to Loops.

How do I check that Checkout Champ events are reaching Loops?

Trigger a test action on your store, such as viewing a product or adding to cart, and check Events in Loops. In Upstack, the Real-Time Events feed under System, Events Manager shows the events as delivered to Loops.

How long does it take to connect Checkout Champ to Loops?

Most brands are live in under 20 minutes. Once Checkout Champ events reach Upstack, every destination receives the same resolved events, Loops included.