HubSpot

Push identity-resolved events and contacts into HubSpot so CRM records match what actually happened.

DestinationAnalytics & CRM

About HubSpot

What HubSpot is, and why identity matters to it.

HubSpot is a CRM and marketing platform used by brands with a considered sales motion, wholesale channels or a B2B side to the business.

CRM records are only as accurate as the events feeding them. Without resolved identity, one buyer becomes several contacts and the pipeline stops reflecting reality.

How it works

How HubSpot works.

HubSpot models the world as contacts, companies, deals and tickets, tied together by associations. Contacts are keyed on email; events and properties written against a contact drive lifecycle stage, list membership, workflow enrolment and reporting. Custom behavioural events can be sent through the API and used in workflows and reports like any native property. The object graph is only as clean as the keys used to write into it — two emails for one human produce two contacts and two histories.

With Upstack Data

Get more out of HubSpot with Upstack Data.

HubSpot’s object graph is only as good as the keys written into it. Upstack resolves identity before contacts and events are created, so one buyer stays one contact across devices, sessions and channels. Lifecycle stage, workflow enrolment and pipeline reporting all inherit that — and the duplicate-management queue stops growing.

What you can do with it

Three jobs this connector does inside HubSpot.

Send complete conversions
Conversions reach HubSpot through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion HubSpot receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Records that match reality
Resolved events and contacts keep one buyer as one record, so pipeline and reporting stop inflating on duplicates.