Each event is resolved to a person against a 750M+ device graph before it reaches Klaviyo, so flows trigger on a known profile rather than an anonymous session.
How it flows
01 Capture
Add the Upstack Pixel to your Funnelish funnels to track what shoppers do there. When Funnelish creates the order in Shopify, Upstack records it like any other Shopify order.
See the Funnelish integration
Funnelish page / eventsfrom the Upstack Pixel in each funnel’s headfbclid / gclid / ttclidclick IDs kept on the way to checkoutorder_idthe Shopify order Funnelish createsorder sourceshows as Funnelish in Upstack reports02 Understand
Every Funnelish event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.
How resolution works
customer_typeNew or returning, resolved before send.Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.
03 Activate
Attach re-identified emails to events before they reach Klaviyo, so browse and cart flows fire for people the pixel lost.
See the Klaviyo integration
Klaviyo email / phonethe profile key: no profile, no sendexternal_idtie a browse to a known person$valueflow and campaign revenue attributionevent propertieswhat the flow branches onEach Upstack event is mapped to the Klaviyo event below before it is sent.
| Upstack event | Sent to Klaviyo as | Key data on the event |
|---|---|---|
| Product view | Viewed Product | ProductName, ProductID, Price, ImageURL |
| Add to cart | Added to Cart | ProductName, ProductID, Price, Quantity, CartValue |
| Checkout | Started Checkout | CartValue, ItemCount, CheckoutURL |
| Purchase | Placed Order | OrderID, Revenue, Items, DiscountCodes |
Upstack’s identity resolution attaches the visitor’s email before an event is forwarded, and syncs profile properties ($first_name, $last_name, $city, $region) plus custom identity properties to Klaviyo.
The catch
With the Upstack Pixel on each funnel, the funnel visit and the Shopify order Funnelish creates resolve against the same graph as the rest of your store.
Klaviyo Analytics Metrics
The event appears as its own metric, and the profile count on it is the number you were losing before.
What changes
Klaviyo
Anonymous browsers are resolved to a known profile, so abandonment flows can trigger for visitors Klaviyo never identified.
Klaviyo
Events arrive attached to a resolved customer, so flow logic and segmentation work on a person.
Funnelish
The pixel loads in the head of every funnel page, so visits and the events you configure are recorded on pages your theme never touches.
Funnelish
Connect Funnelish once and forward to every ad platform and email tool you run.
Setup
You need admin access to a Klaviyo account, with permission to create a Private API key with Full Access.
01
In Funnelish, add the Upstack Pixel snippet to each funnel as a tracking code placed with Append To Page Head. If the funnel links to Shopify, add the script that keeps click IDs and UTMs on the link.
02
Under Destinations, add Klaviyo with a Private API key named UpstackData, created with Full Access under Settings, Account, API Keys in Klaviyo. The key starts with pk_ and is shown only once.
03
Upstack marks the destination Healthy, and Analytics, Metrics in Klaviyo shows Upstack events such as Added to Cart - Upstackified within a few minutes of live traffic. Then contact Upstack support to set up your Upstack abandonment flows.
FAQ
ViewContent as Viewed Product, AddToCart as Added to Cart, InitiateCheckout as Started Checkout and Purchase as Placed Order.
Upstack’s identity resolution attaches the visitor’s email before an event is forwarded, and syncs profile properties ($first_name, $last_name, $city, $region) plus custom identity properties to Klaviyo.
Upstack marks the destination Healthy, and Analytics, Metrics in Klaviyo shows Upstack events such as Added to Cart - Upstackified within a few minutes of live traffic. Then contact Upstack support to set up your Upstack abandonment flows.
Most brands are live in under 20 minutes. Once Funnelish events reach Upstack, every destination receives the same resolved events, Klaviyo included.
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