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Loop Subscriptions - ActiveCampaign

ActiveCampaign

Send every Loop Subscriptions event to ActiveCampaign, server-side

Q: How do I check that Loop Subscriptions events are reaching ActiveCampaign?

Open ActiveCampaign › the contact record and the automation's contact log.

Q: Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

Q: How long does it take to connect Loop Subscriptions to ActiveCampaign?

Most brands are live in under 20 minutes. Once Loop Subscriptions is connected, every destination receives the same resolved events, ActiveCampaign included.

Each event is resolved to a person against a 750M+ device graph before it reaches ActiveCampaign, so records and reporting reflect the person, not the device.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Loop Subscriptions event reaches ActiveCampaign. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Loop Subscriptions

Capture Loop Subscriptions events server-side (new subscriptions, renewals, swaps and cancellations), each as what it actually is.

See the Loop Subscriptions integration

Loop SubscriptionsWhat it sends

subscription_idthe Loop subscription across its whole life
email / phonesubscriber contact
event_typerenewal, swap, skip, pause, cancel or save
line_itemsproducts after any swap
total / intervalcharge amount and billing cadence

02 Understand

Resolved to one person before it leaves

Every Loop Subscriptions event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne person, one record, across devices and identifiers.
Bot and fraud filteringAutomated traffic never becomes a contact.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

03 Activate

Delivered to ActiveCampaign

Resolved events and contacts into ActiveCampaign for automation and segmentation.

See the ActiveCampaign integration

ActiveCampaignWhat it receives

emailcontact key
custom fieldsautomation branching
deal valuepipeline reporting

The catch

Cancel-flow outcomes are the most valuable CRM field in a subscription business and the least likely to be synced, so churn reasons live only in Loop.

Where to check in ActiveCampaignRecords you can audit

ActiveCampaign the contact record and the automation's contact log

What changes

What changes when Loop Subscriptions feeds ActiveCampaign. Two gains on the ActiveCampaign side, two on the Loop Subscriptions side.

ActiveCampaign

Server-side delivery

Events reach ActiveCampaign through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

ActiveCampaign

Identity-resolved events

Events sent to ActiveCampaign carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Loop Subscriptions

Every event, server-side

Storefront and checkout events are captured from Loop Subscriptions on the server, independent of the browser.

Loop Subscriptions

One setup, every destination

Connect Loop Subscriptions once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Loop Subscriptions once and every destination, ActiveCampaign included, is forwarded the same resolved events.

Upstack dashboardExample

Loop Subscriptions Data source Connected

ActiveCampaign Destination Healthy

Read the full ActiveCampaign setup guide

01

Connect Loop Subscriptions

Capture Loop Subscriptions events server-side (new subscriptions, renewals, swaps and cancellations), each as what it actually is.
02

Add the ActiveCampaign destination

Under Destinations, add ActiveCampaign. Every resolved Loop Subscriptions event is then forwarded to it.
03

Check delivery to ActiveCampaign

Trace any property back to the event that set it.

FAQ

Questions about Loop Subscriptions and ActiveCampaign.

How do I check that Loop Subscriptions events are reaching ActiveCampaign?

Open ActiveCampaign › the contact record and the automation's contact log.

Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

How long does it take to connect Loop Subscriptions to ActiveCampaign?

Most brands are live in under 20 minutes. Once Loop Subscriptions is connected, every destination receives the same resolved events, ActiveCampaign included.