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Skio - ActiveCampaign

Skio

ActiveCampaign

Send every Skio event to ActiveCampaign, server-side

Q: How do I check that Skio events are reaching ActiveCampaign?

Open ActiveCampaign › the contact record and the automation's contact log.

Q: Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

Q: How long does it take to connect Skio to ActiveCampaign?

Most brands are live in under 20 minutes. Once Skio is connected, every destination receives the same resolved events, ActiveCampaign included.

Each event is resolved to a person against a 750M+ device graph before it reaches ActiveCampaign, so records and reporting reflect the person, not the device.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Skio event reaches ActiveCampaign. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Skio

Capture Skio subscription events server-side, with the first charge distinguished from every renewal that follows it.

See the Skio integration

SkioWhat it sends

subscription_idthe Skio subscription, stable across charges
email / phonesubscriber contact
charge_typefirst charge, renewal, swap or skip
line_itemsproducts on this charge
total / intervalcharge amount and billing cadence

02 Understand

Resolved to one person before it leaves

Every Skio event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne person, one record, across devices and identifiers.
Bot and fraud filteringAutomated traffic never becomes a contact.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

03 Activate

Delivered to ActiveCampaign

Resolved events and contacts into ActiveCampaign for automation and segmentation.

See the ActiveCampaign integration

ActiveCampaignWhat it receives

emailcontact key
custom fieldsautomation branching
deal valuepipeline reporting

The catch

The subscription ID and the order ID are different keys.

A CRM built on order ID sees a new relationship every billing cycle rather than one continuing subscription.

Where to check in ActiveCampaignRecords you can audit

ActiveCampaign the contact record and the automation's contact log

What changes

What changes when Skio feeds ActiveCampaign. Two gains on the ActiveCampaign side, two on the Skio side.

ActiveCampaign

Server-side delivery

Events reach ActiveCampaign through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

ActiveCampaign

Identity-resolved events

Events sent to ActiveCampaign carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Skio

Every event, server-side

Storefront and checkout events are captured from Skio on the server, independent of the browser.

Skio

One setup, every destination

Connect Skio once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Skio once and every destination, ActiveCampaign included, is forwarded the same resolved events.

Upstack dashboardExample

Skio Data source Connected

ActiveCampaign Destination Healthy

Read the full ActiveCampaign setup guide

01

Connect Skio

Capture Skio subscription events server-side, with the first charge distinguished from every renewal that follows it.
02

Add the ActiveCampaign destination

Under Destinations, add ActiveCampaign. Every resolved Skio event is then forwarded to it.
03

Check delivery to ActiveCampaign

Trace any property back to the event that set it.