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Upstack Data

Shopify to Gorgias

Forward every Shopify event to Gorgias server-side, resolved to a person against a 750M+ device graph — so every touchpoint lands against one customer, not a fragment of one.

What changes

What changes when Shopify feeds Gorgias.

Server-side delivery

Events reach Gorgias through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Gorgias carries a resolved customer, matched against a 750M+ device graph.

100% of conversions, server-side

Orders are captured from Shopify’s servers, so nothing is lost to ad blockers, ITP or a failed browser call.

Recognise returning customers

Shopify customer IDs, emails and phones are matched against the graph, so repeat buyers are identified across devices.

What actually moves

What Shopify carries, and what Gorgias needs.

Shopify and Gorgias describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Shopify can put on an event, the right is what Gorgias can actually use.

Shopify sends

order_id
Shopify order and checkout token
email / phone
customer contact from checkout
customer_id
Shopify customer record, if they have one
line_items
products, variants and quantities
total / subtotal / discount
order economics
customer_type
new or returning, resolved before send

Gorgias receives

email / phone
match the ticket to a customer
order history
give the agent context
external_id
one profile, not three

Delivery you can audit

How you know it is working.

Post-purchase timing is the whole product. These controls exist so requests go to the right person at the right point.

  • Per-order inspection

    Trace any request back to the order and customer it came from.
  • Deduplication

    One purchase, one request — even when the order is amended.
  • Bot and fraud filtering

    Fraudulent orders never enter the request queue.

Where to check in Gorgias

Gorgiasopen any ticket. The customer sidebar should show the full order history rather than a single order.

Get Shopify talking to Gorgias.

A 15-minute walkthrough of this connector on your own account.