Gorgias integration: resolved customers and orders, sent server-side

Give support the resolved customer: every order and touchpoint attached to one profile.

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Role: Destination
Category: Reviews & support
Pre-built connectors: 12 sources
Plans: All plans

What Upstack sends

Every order reaches Gorgias attached to one customer. Captured on the server, resolved to a person, then sent.

In: from Shopify1 of 12 sources

order_idShopify order and checkout token
email / phonecustomer contact from checkout
customer_idShopify customer record, if they have one
line_itemsproducts, variants and quantities
total / subtotal / discountorder economics

Storefront events from the Upstack Pixel, orders directly from Shopify.

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne purchase, one request, even when the order is amended.
Bot and fraud filteringFraudulent orders never enter the request queue.

Out: to GorgiasOn every event

email / phonematch the ticket to a customer
order historygive the agent context
external_idone profile, not three

Support sees one profile per customer.

See the set-up reference See all 12 sources How resolution works

About Gorgias

Support quality is mostly context.

Upstack resolves the customer before events reach Gorgias, so the sidebar shows one person with their full order history rather than three partial records under different emails. Agents stop asking customers to identify themselves, and macros that branch on order history start being correct.

What Gorgias is

Gorgias is a helpdesk built for ecommerce, pulling order context into support conversations across email, chat and social.

Support quality depends on the agent seeing one customer with a full history rather than three fragments under different identifiers.

How Gorgias works

Gorgias unifies email, chat, social and SMS into one ticket queue, and enriches each ticket with commerce context pulled from the store: recent orders, fulfillment status, lifetime value. Rules and macros act on that context to route, tag and auto-respond. The agent’s view of a customer is assembled by matching the contact details on the ticket against customer records; when those records are fragmented, so is the view.

What you can do with it

Three jobs this connector does inside Gorgias.

Send complete conversions

Conversions reach Gorgias through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival, and the conversions you never saw stop being invisible.

Optimize on the customer you want

Map any order attribute to the conversion Gorgias receives (profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout), so the platform learns from the buyers worth acquiring.

One profile per customer

Support sees a single customer with the full order history attached, rather than three fragments under different identifiers.

Pre-built connectors

12 sources connect to Gorgias. Whichever of these you run, Gorgias is one switch away.

See all connectors

Documentation

Set-up reference.

Set-up, event schema and field mapping for Gorgias as a destination, next to the Gorgias developer docs.

FAQ

Gorgias integration questions.

What does Upstack send to Gorgias?

Give support the resolved customer: every order and touchpoint attached to one profile.

How do I check that events are reaching Gorgias?

Open Gorgias › open any ticket. The customer sidebar should show the full order history rather than a single order.

Which plans include the Gorgias integration?

All plans. Upstack has three plans that scale with your order volume, and the same integrations are on every plan.

Which sources can send events to Gorgias?

12 sources: Shopify, WooCommerce, BigCommerce, Checkout Champ, Recharge, Custom stack, Funnelish, Lasso Commerce, Phoenix Technologies, Skio, Loop Subscriptions and Stripe. Each one has its own pre-built connector.

Will Upstack slow down my store?

Upstack’s own pixel loads asynchronously and fails silently, so it doesn’t hold up your pages. What each destination adds depends on its Tracking Method. The default, Browser + Server, loads that platform’s own tag on your store, in place of the copy you would otherwise install yourself, and also sends the same events from Upstack’s servers. Choose Server for any destination that offers it and its tag never loads, while its events still arrive from Upstack’s servers.

Similar integrations

Other destinations to send to.

See all integrations

Get Gorgias tracking right.

A 15-minute walkthrough tailored to your stack and channels.

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