WooCommerce to Sendlane
Forward every WooCommerce event to Sendlane server-side, resolved to a person against a 750M+ device graph — so flows trigger on a known profile rather than an anonymous session.
Connection
Connect WooCommerce to Sendlane with Upstack Data
What changes
What changes when WooCommerce feeds Sendlane.
Server-side delivery
Events reach Sendlane through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Sendlane carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from WooCommerce on the server, independent of the browser.
One setup, every destination
Connect WooCommerce once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What WooCommerce carries, and what Sendlane needs.
WooCommerce and Sendlane describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what WooCommerce can put on an event, the right is what Sendlane can actually use.
WooCommerce sends
- order_id
- WooCommerce order number
- billing_email / phone
- checkout contact fields
- customer_id
- WordPress user, when logged in
- line_items
- products and quantities
- order_total
- order value after discount
Sendlane receives
- email / phone
- contact key across email, SMS and reviews
- event properties
- automation triggers
- order value
- attribution
Sending you can audit
How you know it is working.
Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.
Per-profile inspection
Trace any event to the profile it resolved to, and see why.Deduplication
One order produces one event, so a single purchase cannot trigger the same flow twice.Bot and fraud filtering
Automated traffic never becomes a profile, so list quality and deliverability are not paying for it.
Where to check in Sendlane
Sendlanethe contact record, where the event should appear against one person rather than creating a second contact.
Related connectors
Other places WooCommerce can send to.
- WooCommerceMeta Conversions API
- WooCommerceGoogle Ads Conversions
- WooCommerceTikTok Events API
- WooCommercePinterest
- WooCommerceSnapchat
- WooCommerceReddit
- WooCommerceMicrosoft Ads
- WooCommerceX
Other sources that feed Sendlane.
- ShopifySendlane
- BigCommerceSendlane
- Checkout ChampSendlane
- RechargeSendlane
- Custom stackSendlane
- FunnelishSendlane
- Lasso CommerceSendlane
- Phoenix TechnologiesSendlane
- SkioSendlane
- Loop SubscriptionsSendlane
- StripeSendlane
- Everything Sendlane can take12 sources feed Sendlane, and the setup is the same for each one.Sendlane integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get WooCommerce talking to Sendlane.
A 15-minute walkthrough of this connector on your own account.