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Upstack Data

WooCommerce to Yotpo

Forward every WooCommerce event to Yotpo server-side, resolved to a person against a 750M+ device graph — so every touchpoint lands against one customer, not a fragment of one.

What changes

What changes when WooCommerce feeds Yotpo.

Server-side delivery

Events reach Yotpo through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Yotpo carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from WooCommerce on the server, independent of the browser.

One setup, every destination

Connect WooCommerce once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What WooCommerce carries, and what Yotpo needs.

WooCommerce and Yotpo describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what WooCommerce can put on an event, the right is what Yotpo can actually use.

WooCommerce sends

order_id
WooCommerce order number
billing_email / phone
checkout contact fields
customer_id
WordPress user, when logged in
line_items
products and quantities
order_total
order value after discount

Yotpo receives

email
who to ask for the review
order_id
which purchase the request is about
product IDs
which product is being reviewed

Delivery you can audit

How you know it is working.

Post-purchase timing is the whole product. These controls exist so requests go to the right person at the right point.

  • Per-order inspection

    Trace any request back to the order and customer it came from.
  • Deduplication

    One purchase, one request — even when the order is amended.
  • Bot and fraud filtering

    Fraudulent orders never enter the request queue.

Where to check in Yotpo

YotpoReviewsthe request queue, which should now contain the orders that previously had no email attached.

Get WooCommerce talking to Yotpo.

A 15-minute walkthrough of this connector on your own account.