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BigCommerce - The Trade Desk

Send every BigCommerce event to The Trade Desk, server-side

Q: How do I check that BigCommerce events are reaching The Trade Desk?

Open The Trade Desk › Data › Conversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.

Q: Will a purchase be counted twice?

No. Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

Q: How long does it take to connect BigCommerce to The Trade Desk?

Most brands are live in under 20 minutes. Once BigCommerce is connected, every destination receives the same resolved events, The Trade Desk included.

Each event is resolved to a person against a 750M+ device graph before it reaches The Trade Desk, with restored click IDs, deduplicated conversions and delivery you can audit.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a BigCommerce event reaches The Trade Desk. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from BigCommerce

Server-side capture of BigCommerce storefront and checkout events, resolved and forwarded downstream.

See the BigCommerce integration

BigCommerceWhat it sends

order_idBigCommerce order
email / phonecheckout contact
customer_idBigCommerce customer record
productscatalog items on the order
total_inc_taxorder value

02 Understand

Resolved to one person before it leaves

Every BigCommerce event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationBrowser and server copies of the same purchase collapse on event ID, so nothing is counted twice.
Bot and fraud filteringAutomated traffic never reaches the model, because what you keep out of the training set matters as much as what goes in.

Ad platforms accept almost anything and tell you very little. These controls exist so you can see what was sent and what was accepted, rather than inferring it from a reporting gap.

03 Activate

Delivered to The Trade Desk

Forward identity-resolved conversions to The Trade Desk, so programmatic bidding is trained on real buyers rather than on modeled cohorts.

See the The Trade Desk integration

The Trade DeskWhat it receives

hashed email (UID2)the identity framework TTD bids against
ttd_click_idcredit the impression or click
event_iddedupe across the pixel and server feed
value / currencytrain bidding on revenue
external_idstable person across sessions

The catch

BigCommerce's hosted checkout limits what a browser tag can see at the moment of purchase, which is exactly the moment that matters for conversion tracking.

Where to check in The Trade DeskDelivery you can audit

The Trade Desk Data Conversions

The conversion feed reports match rates, which is the number worth watching after a server-side switch.

What changes

What changes when BigCommerce feeds The Trade Desk. Two gains on the The Trade Desk side, two on the BigCommerce side.

The Trade Desk

Server-side delivery

Events reach The Trade Desk through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

The Trade Desk

Identity-resolved events

Events sent to The Trade Desk carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

BigCommerce

Every event, server-side

Storefront and checkout events are captured from BigCommerce on the server, independent of the browser.

BigCommerce

One setup, every destination

Connect BigCommerce once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect BigCommerce once and every destination, The Trade Desk included, is forwarded the same resolved events.

Upstack dashboardExample

BigCommerce Data source Connected

The Trade Desk Destination Healthy

Read the full The Trade Desk setup guide

01

Connect BigCommerce

Server-side capture of BigCommerce storefront and checkout events, resolved and forwarded downstream.
02

Add the The Trade Desk destination

Under Destinations, add The Trade Desk. Every resolved BigCommerce event is then forwarded to it.
03

Check delivery to The Trade Desk

Every conversion is inspectable from the moment it fires to the moment the platform confirms it.

FAQ

Questions about BigCommerce and The Trade Desk.

How do I check that BigCommerce events are reaching The Trade Desk?

Open The Trade Desk › Data › Conversions. The conversion feed reports match rates, which is the number worth watching after a server-side switch.

Will a purchase be counted twice?

No. Browser and server copies of the same purchase collapse on event ID, so nothing is counted twice.

How long does it take to connect BigCommerce to The Trade Desk?

Most brands are live in under 20 minutes. Once BigCommerce is connected, every destination receives the same resolved events, The Trade Desk included.