Yotpo
Enrich post-purchase touchpoints in Yotpo with identity-resolved order data.
About Yotpo
What Yotpo is, and why identity matters to it.
Yotpo covers reviews, loyalty and SMS for ecommerce brands, with the review programme usually the entry point.
Review requests, loyalty accrual and post-purchase messaging all key off a real order and a real customer — not a session that happened to be identified.
How it works
How Yotpo works.
Yotpo runs post-purchase programmes. A review request is scheduled off an order — a set interval after fulfilment — and sent to the email on that order, referencing the specific products bought. Loyalty accrues points against a customer record for purchases and other actions, and SMS runs against the same customer. Everything keys off the order and the customer attached to it, so an order arriving without a resolved customer produces no request.
With Upstack Data
Get more out of Yotpo with Upstack Data.
A review request is worth nothing if it goes to an order with no usable customer. Upstack resolves the customer on every order before it reaches Yotpo, so the request queue contains the orders that previously fell out of it. Loyalty accrues against one customer record rather than several, so points and tiers reflect what the person actually spent.
What you can do with it
Three jobs this connector does inside Yotpo.
Send complete conversions
Conversions reach Yotpo through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Yotpo receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Post-purchase on real orders
Review requests and loyalty accrual run against resolved orders and customers, so the right buyer is asked at the right time.
Pre-built connectors
12 sources connect to Yotpo.
Whichever of these you run, Yotpo is one switch away.
Similar integrations
Other destinations to send to.
- OkendoDestination
Review requests that reach the right person.
- GorgiasDestination
Support sees one profile per customer.
- Meta Conversions APIDestination
Conversions API with higher Event Match Quality.
- How resolution worksThe 750M+ device graph, restored click IDs and the identifiers that persist for months.Upstack Signal
- Every integrationSix sources in, eighteen destinations out, and every pairing between them.Browse the catalogue
- What it costsThree plans that scale with your order volume. Same integrations on every plan.See pricing
Get Yotpo tracking right.
A 15-minute walkthrough tailored to your stack and channels.