Yotpo integration: resolved customers and orders, sent server-side

Enrich post-purchase touchpoints in Yotpo with identity-resolved order data.

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Role: Destination
Category: Reviews & support
Pre-built connectors: 12 sources
Plans: All plans

What Upstack sends

Every order reaches Yotpo attached to one customer. Captured on the server, resolved to a person, then sent.

In: from Shopify1 of 12 sources

order_idShopify order and checkout token
email / phonecustomer contact from checkout
customer_idShopify customer record, if they have one
line_itemsproducts, variants and quantities
total / subtotal / discountorder economics

Storefront events from the Upstack Pixel, orders directly from Shopify.

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne purchase, one request, even when the order is amended.
Bot and fraud filteringFraudulent orders never enter the request queue.

Out: to YotpoOn every event

emailwho to ask for the review
order_idwhich purchase the request is about
product IDswhich product is being reviewed

Post-purchase touchpoints with real order data.

See the set-up reference See all 12 sources How resolution works

About Yotpo

A review request is worth nothing if it goes to an order with no usable customer.

Upstack resolves the customer on every order before it reaches Yotpo, so the request queue contains the orders that previously fell out of it. Loyalty accrues against one customer record rather than several, so points and tiers reflect what the person actually spent.

What Yotpo is

Yotpo covers reviews, loyalty and SMS for ecommerce brands, with the review program usually the entry point.

Review requests, loyalty accrual and post-purchase messaging all key off a real order and a real customer, not a session that happened to be identified.

How Yotpo works

Yotpo runs post-purchase programs. A review request is scheduled off an order (a set interval after fulfillment) and sent to the email on that order, referencing the specific products bought. Loyalty accrues points against a customer record for purchases and other actions, and SMS runs against the same customer. Everything keys off the order and the customer attached to it, so an order arriving without a resolved customer produces no request.

What you can do with it

Three jobs this connector does inside Yotpo.

Send complete conversions

Conversions reach Yotpo through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival, and the conversions you never saw stop being invisible.

Optimize on the customer you want

Map any order attribute to the conversion Yotpo receives (profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout), so the platform learns from the buyers worth acquiring.

Post-purchase on real orders

Review requests and loyalty accrual run against resolved orders and customers, so the right buyer is asked at the right time.

Pre-built connectors

12 sources connect to Yotpo. Whichever of these you run, Yotpo is one switch away.

See all connectors

Documentation

Set-up reference.

Set-up, event schema and field mapping for Yotpo as a destination, next to the Yotpo developer docs.

FAQ

Yotpo integration questions.

What does Upstack send to Yotpo?

Enrich post-purchase touchpoints in Yotpo with identity-resolved order data.

How do I check that events are reaching Yotpo?

Open Yotpo › Reviews › the request queue, which should now contain the orders that previously had no email attached.

Which plans include the Yotpo integration?

All plans. Upstack has three plans that scale with your order volume, and the same integrations are on every plan.

Which sources can send events to Yotpo?

12 sources: Shopify, WooCommerce, BigCommerce, Checkout Champ, Recharge, Custom stack, Funnelish, Lasso Commerce, Phoenix Technologies, Skio, Loop Subscriptions and Stripe. Each one has its own pre-built connector.

Will Upstack slow down my store?

Upstack’s own pixel loads asynchronously and fails silently, so it doesn’t hold up your pages. What each destination adds depends on its Tracking Method. The default, Browser + Server, loads that platform’s own tag on your store, in place of the copy you would otherwise install yourself, and also sends the same events from Upstack’s servers. Choose Server for any destination that offers it and its tag never loads, while its events still arrive from Upstack’s servers.

Similar integrations

Other destinations to send to.

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