Google Sheets
Push resolved orders and events into Google Sheets for the reporting that lives in a spreadsheet rather than in a warehouse.
About Google Sheets
What Google Sheets is, and why identity matters to it.
Google Sheets is where a surprising amount of commerce reporting actually lives, whatever the data stack diagram says.
A spreadsheet assembled by hand from four dashboards is stale the moment it is finished.
How it works
How Google Sheets works.
Sheets holds whatever is pasted or pushed into it and recalculates on change. The problem it creates is not capability but provenance — nobody can say which dashboard a given column came from, or when.
With Upstack Data
Get more out of Google Sheets with Upstack Data.
Upstack pushes resolved orders and events directly into a sheet, so the numbers have a known source and a known freshness. The reporting that was going to happen in a spreadsheet anyway happens against the same resolved data as everything else.
What you can do with it
Three jobs this connector does inside Google Sheets.
Send complete conversions
Conversions reach Google Sheets through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Google Sheets receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Reporting with a known source
Rows are pushed from the same resolved dataset the platforms receive, so a spreadsheet stops being a hand-assembled copy of four dashboards.
Similar integrations
Other destinations to send to.
- Your warehouseDestination
BigQuery, Snowflake or Redshift.
- BigQueryDestination
Resolved events in your own warehouse.
- Meta Conversions APIDestination
Conversions API with higher Event Match Quality.
- How resolution worksThe 750M+ device graph, restored click IDs and the identifiers that persist for months.Upstack Signal
- Every integrationSix sources in, eighteen destinations out, and every pairing between them.Browse the catalogue
- What it costsThree plans that scale with your order volume. Same integrations on every plan.See pricing
Get Google Sheets tracking right.
A 15-minute walkthrough tailored to your stack and channels.