BigCommerce to HubSpot
Forward every BigCommerce event to HubSpot server-side, resolved to a person against a 750M+ device graph — so records and reporting reflect the person, not the device.
Connection
Connect BigCommerce to HubSpot with Upstack Data
BigCommerce
Server-side capture of BigCommerce storefront and checkout events, resolved and forwarded downstream.
BigCommerce integration
HubSpot
Push identity-resolved events and contacts into HubSpot so CRM records match what actually happened.
HubSpot integrationWhat changes
What changes when BigCommerce feeds HubSpot.
Server-side delivery
Events reach HubSpot through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to HubSpot carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from BigCommerce on the server, independent of the browser.
One setup, every destination
Connect BigCommerce once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What BigCommerce carries, and what HubSpot needs.
BigCommerce and HubSpot describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what BigCommerce can put on an event, the right is what HubSpot can actually use.
BigCommerce sends
- order_id
- BigCommerce order
- email / phone
- checkout contact
- customer_id
- BigCommerce customer record
- products
- catalogue items on the order
- total_inc_tax
- order value
HubSpot receives
- the contact key
- lifecycle properties
- stage and pipeline
- deal / order value
- revenue on the record
Records you can audit
How you know it is working.
A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.
Per-record inspection
Trace any property back to the event that set it.Deduplication
One person, one record, across devices and identifiers.Bot and fraud filtering
Automated traffic never becomes a contact.
Where to check in HubSpot
HubSpotthe contact timeline, and the duplicate-management view, which should stop growing.
Related connectors
Other places BigCommerce can send to.
- BigCommerceMeta Conversions API
- BigCommerceGoogle Ads Conversions
- BigCommerceTikTok Events API
- BigCommercePinterest
- BigCommerceSnapchat
- BigCommerceReddit
- BigCommerceMicrosoft Ads
- BigCommerceX
Other sources that feed HubSpot.
- ShopifyHubSpot
- WooCommerceHubSpot
- Checkout ChampHubSpot
- RechargeHubSpot
- Custom stackHubSpot
- FunnelishHubSpot
- Lasso CommerceHubSpot
- Phoenix TechnologiesHubSpot
- SkioHubSpot
- Loop SubscriptionsHubSpot
- StripeHubSpot
- Everything HubSpot can take12 sources feed HubSpot, and the setup is the same for each one.HubSpot integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get BigCommerce talking to HubSpot.
A 15-minute walkthrough of this connector on your own account.