Custom stack to Loops
Forward every Custom stack event to Loops server-side, resolved to a person against a 750M+ device graph — so records and reporting reflect the person, not the device.
Connection
Connect Custom stack to Loops with Upstack Data
What changes
What changes when Custom stack feeds Loops.
Server-side delivery
Events reach Loops through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Loops carries a resolved customer, matched against a 750M+ device graph.
Any stack, any framework
Headless, custom checkout, native app or a platform we haven’t listed — if it can make an HTTP request, it can send to Upstack.
The same event schema
Custom events are resolved, filtered and forwarded exactly like a Shopify order.
What actually moves
What Custom stack carries, and what Loops needs.
Custom stack and Loops describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Custom stack can put on an event, the right is what Loops can actually use.
Custom stack sends
- event_name
- whatever you choose to call it
- user identifiers
- any of email, phone, external ID
- value / currency
- if the event carries revenue
- custom properties
- any attribute in your own schema
Loops receives
- contact key
- event name
- what the lifecycle message reacts to
- data variables
- personalisation
Records you can audit
How you know it is working.
A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.
Per-record inspection
Trace any property back to the event that set it.Deduplication
One person, one record, across devices and identifiers.Bot and fraud filtering
Automated traffic never becomes a contact.
Where to check in Loops
Loopsthe contact's event history.
Related connectors
Other places Custom stack can send to.
- Custom stackMeta Conversions API
- Custom stackGoogle Ads Conversions
- Custom stackTikTok Events API
- Custom stackPinterest
- Custom stackSnapchat
- Custom stackReddit
- Custom stackMicrosoft Ads
- Custom stackX
Other sources that feed Loops.
- ShopifyLoops
- WooCommerceLoops
- BigCommerceLoops
- Checkout ChampLoops
- RechargeLoops
- FunnelishLoops
- Lasso CommerceLoops
- Phoenix TechnologiesLoops
- SkioLoops
- Loop SubscriptionsLoops
- StripeLoops
- Everything Loops can take12 sources feed Loops, and the setup is the same for each one.Loops integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Custom stack talking to Loops.
A 15-minute walkthrough of this connector on your own account.