Funnelish to Loops
Forward every Funnelish event to Loops server-side, resolved to a person against a 750M+ device graph — so records and reporting reflect the person, not the device.
Connection
Connect Funnelish to Loops with Upstack Data
What changes
What changes when Funnelish feeds Loops.
Server-side delivery
Events reach Loops through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Loops carries a resolved customer, matched against a 750M+ device graph.
Every event, server-side
Storefront and checkout events are captured from Funnelish on the server, independent of the browser.
One setup, every destination
Connect Funnelish once and forward to every ad platform, email tool and warehouse you run.
What actually moves
What Funnelish carries, and what Loops needs.
Funnelish and Loops describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Funnelish can put on an event, the right is what Loops can actually use.
Funnelish sends
- order_id
- Funnelish order, including the upsell sequence
- email / phone
- contact from the order form
- line_items
- initial offer plus every accepted upsell
- total / upsell_total
- the full amount taken, not the first step
- funnel_id / step
- which funnel and which step converted
- customer_type
- new or returning, resolved before send
Loops receives
- contact key
- event name
- what the lifecycle message reacts to
- data variables
- personalisation
Records you can audit
How you know it is working.
A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.
Per-record inspection
Trace any property back to the event that set it.Deduplication
One person, one record, across devices and identifiers.Bot and fraud filtering
Automated traffic never becomes a contact.
Where to check in Loops
Loopsthe contact's event history.
Related connectors
Other places Funnelish can send to.
- FunnelishMeta Conversions API
- FunnelishGoogle Ads Conversions
- FunnelishTikTok Events API
- FunnelishPinterest
- FunnelishSnapchat
- FunnelishReddit
- FunnelishMicrosoft Ads
- FunnelishX
Other sources that feed Loops.
- ShopifyLoops
- WooCommerceLoops
- BigCommerceLoops
- Checkout ChampLoops
- RechargeLoops
- Custom stackLoops
- Lasso CommerceLoops
- Phoenix TechnologiesLoops
- SkioLoops
- Loop SubscriptionsLoops
- StripeLoops
- Everything Loops can take12 sources feed Loops, and the setup is the same for each one.Loops integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Funnelish talking to Loops.
A 15-minute walkthrough of this connector on your own account.