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Phoenix Technologies - Gorgias

Gorgias

Send every Phoenix Technologies event to Gorgias, server-side

Q: How do I check that Phoenix Technologies events are reaching Gorgias?

Open Gorgias › open any ticket. The customer sidebar should show the full order history rather than a single order.

Q: Will a customer be asked twice about one order?

No. One purchase, one request, even when the order is amended.

Q: How long does it take to connect Phoenix Technologies to Gorgias?

Most brands are live in under 20 minutes. Once Phoenix Technologies is connected, every destination receives the same resolved events, Gorgias included.

Each event is resolved to a person against a 750M+ device graph before it reaches Gorgias, so every touchpoint lands against one customer, not a fragment of one.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Phoenix Technologies event reaches Gorgias. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Phoenix Technologies

Capture Phoenix Technologies orders from the server, including the upsell sequence, so the complete order value reaches every downstream tool.

See the Phoenix Technologies integration

Phoenix TechnologiesWhat it sends

order_idPhoenix order reference
email / phonecontact from the order record
line_itemsinitial purchase and any upsells
total / rebill_amountfirst charge separated from recurring
transaction_stateapproved, declined or rebill

02 Understand

Resolved to one person before it leaves

Every Phoenix Technologies event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne purchase, one request, even when the order is amended.
Bot and fraud filteringFraudulent orders never enter the request queue.

Post-purchase timing is the whole product. These controls exist so requests go to the right person at the right point.

03 Activate

Delivered to Gorgias

Give support the resolved customer: every order and touchpoint attached to one profile.

See the Gorgias integration

GorgiasWhat it receives

email / phonematch the ticket to a customer
order historygive the agent context
external_idone profile, not three

The catch

High order volume with guest checkout produces many partial customer records, so review requests go to fragments of a person rather than to the person.

Where to check in GorgiasDelivery you can audit

Gorgias open any ticket

The customer sidebar should show the full order history rather than a single order.

What changes

What changes when Phoenix Technologies feeds Gorgias. Two gains on the Gorgias side, two on the Phoenix Technologies side.

Gorgias

Server-side delivery

Events reach Gorgias through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

Gorgias

Identity-resolved events

Events sent to Gorgias carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Phoenix Technologies

Every event, server-side

Storefront and checkout events are captured from Phoenix Technologies on the server, independent of the browser.

Phoenix Technologies

One setup, every destination

Connect Phoenix Technologies once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Phoenix Technologies once and every destination, Gorgias included, is forwarded the same resolved events.

Upstack dashboardExample

Phoenix Technologies Data source Connected

Gorgias Destination Healthy

Read the full Gorgias setup guide

01

Connect Phoenix Technologies

Capture Phoenix Technologies orders from the server, including the upsell sequence, so the complete order value reaches every downstream tool.
02

Add the Gorgias destination

Under Destinations, add Gorgias. Every resolved Phoenix Technologies event is then forwarded to it.
03

Check delivery to Gorgias

Trace any request back to the order and customer it came from.

FAQ

Questions about Phoenix Technologies and Gorgias.

How do I check that Phoenix Technologies events are reaching Gorgias?

Open Gorgias › open any ticket. The customer sidebar should show the full order history rather than a single order.

Will a customer be asked twice about one order?

No. One purchase, one request, even when the order is amended.

How long does it take to connect Phoenix Technologies to Gorgias?

Most brands are live in under 20 minutes. Once Phoenix Technologies is connected, every destination receives the same resolved events, Gorgias included.