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Loop Subscriptions - Okendo

Okendo

Send every Loop Subscriptions event to Okendo, server-side

Q: How do I check that Loop Subscriptions events are reaching Okendo?

Open Okendo › the review request schedule, checked against the same day's orders.

Q: Will a customer be asked twice about one order?

No. One purchase, one request, even when the order is amended.

Q: How long does it take to connect Loop Subscriptions to Okendo?

Most brands are live in under 20 minutes. Once Loop Subscriptions is connected, every destination receives the same resolved events, Okendo included.

Each event is resolved to a person against a 750M+ device graph before it reaches Okendo, so every touchpoint lands against one customer, not a fragment of one.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Loop Subscriptions event reaches Okendo. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Loop Subscriptions

Capture Loop Subscriptions events server-side (new subscriptions, renewals, swaps and cancellations), each as what it actually is.

See the Loop Subscriptions integration

Loop SubscriptionsWhat it sends

subscription_idthe Loop subscription across its whole life
email / phonesubscriber contact
event_typerenewal, swap, skip, pause, cancel or save
line_itemsproducts after any swap
total / intervalcharge amount and billing cadence

02 Understand

Resolved to one person before it leaves

Every Loop Subscriptions event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne purchase, one request, even when the order is amended.
Bot and fraud filteringFraudulent orders never enter the request queue.

Post-purchase timing is the whole product. These controls exist so requests go to the right person at the right point.

03 Activate

Delivered to Okendo

Send resolved customers and orders to Okendo so review requests reach the right person.

See the Okendo integration

OkendoWhat it receives

emailwho to survey
order_idthe purchase in question
product IDswhat to ask about

The catch

A subscriber who swapped products has reviewed the wrong item unless the swap is carried through, because the review request references the original line item.

Where to check in OkendoDelivery you can audit

Okendo the review request schedule

checked against the same day's orders.

What changes

What changes when Loop Subscriptions feeds Okendo. Two gains on the Okendo side, two on the Loop Subscriptions side.

Okendo

Server-side delivery

Events reach Okendo through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

Okendo

Identity-resolved events

Events sent to Okendo carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Loop Subscriptions

Every event, server-side

Storefront and checkout events are captured from Loop Subscriptions on the server, independent of the browser.

Loop Subscriptions

One setup, every destination

Connect Loop Subscriptions once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Loop Subscriptions once and every destination, Okendo included, is forwarded the same resolved events.

Upstack dashboardExample

Loop Subscriptions Data source Connected

Okendo Destination Healthy

Read the full Okendo setup guide

01

Connect Loop Subscriptions

Capture Loop Subscriptions events server-side (new subscriptions, renewals, swaps and cancellations), each as what it actually is.
02

Add the Okendo destination

Under Destinations, add Okendo. Every resolved Loop Subscriptions event is then forwarded to it.
03

Check delivery to Okendo

Trace any request back to the order and customer it came from.