Okendo

Send resolved customers and orders to Okendo so review requests reach the right person.

DestinationReviews & support

About Okendo

What Okendo is, and why identity matters to it.

Okendo is a customer-marketing platform centred on reviews, ratings and post-purchase surveys, used heavily by Shopify brands.

The value of a review programme is a function of how many of the right customers get asked, which depends on order and identity data being complete.

How it works

How Okendo works.

Okendo schedules review and survey requests against orders, timed relative to fulfilment, and asks product-specific questions based on what was in the order. Responses attach to a customer record and become attributes that can be segmented on and syndicated back to the storefront and to ad platforms as review content. The programme’s yield is a direct function of how many orders carry a usable customer and email.

With Upstack Data

Get more out of Okendo with Upstack Data.

Okendo’s yield is a function of how many orders carry a resolved customer. Upstack raises that number by matching every order against the device graph before forwarding, so requests reach people who bought on one device and read email on another. Responses then attach to a single customer record rather than a fragment.

What you can do with it

Three jobs this connector does inside Okendo.

Send complete conversions
Conversions reach Okendo through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Okendo receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Ask the right customer
Review requests reach the person who actually bought, matched across the device they bought on and the one they read email on.