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Loop Subscriptions - HubSpot

HubSpot

Send every Loop Subscriptions event to HubSpot, server-side

Q: How do I check that Loop Subscriptions events are reaching HubSpot?

Open HubSpot › the contact timeline, and the duplicate-management view, which should stop growing.

Q: Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

Q: How long does it take to connect Loop Subscriptions to HubSpot?

Most brands are live in under 20 minutes. Once Loop Subscriptions is connected, every destination receives the same resolved events, HubSpot included.

Each event is resolved to a person against a 750M+ device graph before it reaches HubSpot, so records and reporting reflect the person, not the device.

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US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Loop Subscriptions event reaches HubSpot. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Loop Subscriptions

Capture Loop Subscriptions events server-side (new subscriptions, renewals, swaps and cancellations), each as what it actually is.

See the Loop Subscriptions integration

Loop SubscriptionsWhat it sends

subscription_idthe Loop subscription across its whole life
email / phonesubscriber contact
event_typerenewal, swap, skip, pause, cancel or save
line_itemsproducts after any swap
total / intervalcharge amount and billing cadence

02 Understand

Resolved to one person before it leaves

Every Loop Subscriptions event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne person, one record, across devices and identifiers.
Bot and fraud filteringAutomated traffic never becomes a contact.

A CRM is only as trustworthy as its worst duplicate. These controls exist so the record reflects the person.

03 Activate

Delivered to HubSpot

Push identity-resolved events and contacts into HubSpot so CRM records match what actually happened.

See the HubSpot integration

HubSpotWhat it receives

emailthe contact key
lifecycle propertiesstage and pipeline
deal / order valuerevenue on the record

The catch

Cancel-flow outcomes are the most valuable CRM field in a subscription business and the least likely to be synced, so churn reasons live only in Loop.

Where to check in HubSpotRecords you can audit

HubSpot the contact timeline

and the duplicate-management view, which should stop growing.

What changes

What changes when Loop Subscriptions feeds HubSpot. Two gains on the HubSpot side, two on the Loop Subscriptions side.

HubSpot

Server-side delivery

Events reach HubSpot through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

HubSpot

Identity-resolved events

Events sent to HubSpot carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Loop Subscriptions

Every event, server-side

Storefront and checkout events are captured from Loop Subscriptions on the server, independent of the browser.

Loop Subscriptions

One setup, every destination

Connect Loop Subscriptions once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Loop Subscriptions once and every destination, HubSpot included, is forwarded the same resolved events.

Upstack dashboardExample

Loop Subscriptions Data source Connected

HubSpot Destination Healthy

Read the full HubSpot setup guide

01

Connect Loop Subscriptions

Capture Loop Subscriptions events server-side (new subscriptions, renewals, swaps and cancellations), each as what it actually is.
02

Add the HubSpot destination

Under Destinations, add HubSpot. Every resolved Loop Subscriptions event is then forwarded to it.
03

Check delivery to HubSpot

Trace any property back to the event that set it.

FAQ

Questions about Loop Subscriptions and HubSpot.

How do I check that Loop Subscriptions events are reaching HubSpot?

Open HubSpot › the contact timeline, and the duplicate-management view, which should stop growing.

Will this create duplicate contacts?

No. One person, one record, across devices and identifiers.

How long does it take to connect Loop Subscriptions to HubSpot?

Most brands are live in under 20 minutes. Once Loop Subscriptions is connected, every destination receives the same resolved events, HubSpot included.