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Upstack Data

Phoenix Technologies to Omnisend

Forward every Phoenix Technologies event to Omnisend server-side, resolved to a person against a 750M+ device graph — so flows trigger on a known profile rather than an anonymous session.

What changes

What changes when Phoenix Technologies feeds Omnisend.

Server-side delivery

Events reach Omnisend through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Omnisend carries a resolved customer, matched against a 750M+ device graph.

Every event, server-side

Storefront and checkout events are captured from Phoenix Technologies on the server, independent of the browser.

One setup, every destination

Connect Phoenix Technologies once and forward to every ad platform, email tool and warehouse you run.

What actually moves

What Phoenix Technologies carries, and what Omnisend needs.

Phoenix Technologies and Omnisend describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Phoenix Technologies can put on an event, the right is what Omnisend can actually use.

Phoenix Technologies sends

order_id
Phoenix order reference
email / phone
contact from the order record
line_items
initial purchase and any upsells
total / rebill_amount
first charge separated from recurring
transaction_state
approved, declined or rebill
customer_type
new or returning, resolved before send

Omnisend receives

email / phone
contact key
event properties
workflow triggers
cart / order value
revenue attribution

Sending you can audit

How you know it is working.

Messaging mistakes are expensive and public. These controls exist so a flow never fires against a profile that should not have received it.

  • Per-profile inspection

    Trace any event to the profile it resolved to, and see why.
  • Deduplication

    One order produces one event, so a single purchase cannot trigger the same flow twice.
  • Bot and fraud filtering

    Automated traffic never becomes a profile, so list quality and deliverability are not paying for it.

Where to check in Omnisend

OmnisendAudiencethe contact's activity, and the automation's own trigger log.

Get Phoenix Technologies talking to Omnisend.

A 15-minute walkthrough of this connector on your own account.