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Send every Phoenix Technologies event to Yotpo, server-side

Each event is resolved to a person against a 750M+ device graph before it reaches Yotpo, so every touchpoint lands against one customer, not a fragment of one.

US device IDs in the graph
750M+
Match rate on events
90%+
Identity window, per customer
Lifetime
Most brands are live
<20 min

How it flows

How a Phoenix Technologies event reaches Yotpo. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Phoenix Technologies

Capture Phoenix Technologies orders from the server, including the upsell sequence, so the complete order value reaches every downstream tool.

See the Phoenix Technologies integration
Phoenix TechnologiesWhat it sends
  • order_idPhoenix order reference
  • email / phonecontact from the order record
  • line_itemsinitial purchase and any upsells
  • total / rebill_amountfirst charge separated from recurring
  • transaction_stateapproved, declined or rebill

02 Understand

Resolved to one person before it leaves

Every Phoenix Technologies event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works
Upstack DataResolved before it is sent
  • IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
  • customer_typeNew or returning, resolved before send.
  • DeduplicationOne purchase, one request, even when the order is amended.
  • Bot and fraud filteringFraudulent orders never enter the request queue.

Post-purchase timing is the whole product. These controls exist so requests go to the right person at the right point.

03 Activate

Delivered to Yotpo

Enrich post-purchase touchpoints in Yotpo with identity-resolved order data.

See the Yotpo integration
YotpoWhat it receives
  • emailwho to ask for the review
  • order_idwhich purchase the request is about
  • product IDswhich product is being reviewed

The catch

High order volume with guest checkout produces many partial customer records, so review requests go to fragments of a person rather than to the person.

Where to check in YotpoDelivery you can audit

Yotpo Reviews the request queue

which should now contain the orders that previously had no email attached.

What changes

What changes when Phoenix Technologies feeds Yotpo. Two gains on the Yotpo side, two on the Phoenix Technologies side.

Yotpo

Server-side delivery

Events reach Yotpo through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

Yotpo

Identity-resolved events

Events sent to Yotpo carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Phoenix Technologies

Every event, server-side

Storefront and checkout events are captured from Phoenix Technologies on the server, independent of the browser.

Phoenix Technologies

One setup, every destination

Connect Phoenix Technologies once and forward to every ad platform, email tool and warehouse you run.

Setup

Live in under 20 minutes.

Connect Phoenix Technologies once and every destination, Yotpo included, is forwarded the same resolved events.

Upstack dashboardExample
Phoenix Technologies Data source Connected
Yotpo Destination Healthy
Read the full Yotpo setup guide
  1. 01

    Connect Phoenix Technologies

    Capture Phoenix Technologies orders from the server, including the upsell sequence, so the complete order value reaches every downstream tool.

  2. 02

    Add the Yotpo destination

    Under Destinations, add Yotpo. Every resolved Phoenix Technologies event is then forwarded to it.

  3. 03

    Check delivery to Yotpo

    Trace any request back to the order and customer it came from.

FAQ

Questions about Phoenix Technologies and Yotpo.

How do I check that Phoenix Technologies events are reaching Yotpo?

Open Yotpo › Reviews › the request queue, which should now contain the orders that previously had no email attached.

Will a customer be asked twice about one order?

No. One purchase, one request, even when the order is amended.

How long does it take to connect Phoenix Technologies to Yotpo?

Most brands are live in under 20 minutes. Once Phoenix Technologies is connected, every destination receives the same resolved events, Yotpo included.

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