MGID

Server-side conversions to MGID with hashed identifiers and restored click IDs, so a channel that is hard to attribute stops being invisible.

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About MGID

What MGID is, and why identity matters to it.

MGID is a native advertising network reaching audiences across regional and independent publishers.

Measurement quality varies by placement there, which makes clean first-party data unusually valuable.

How it works

How MGID works.

MGID attributes conversions through its pixel and postback API within a click window it controls. What it receives is whatever the browser managed to send, which across a long tail of publisher sites is less than on a major platform.

With Upstack Data

Get more out of MGID with Upstack Data.

Upstack forwards conversions server-side with hashed identifiers and the restored click ID, resolved to a person first. That gives MGID a consistent signal regardless of which publisher the click came from — the variable the network cannot control on its own.

What you can do with it

Three jobs this connector does inside MGID.

Send complete conversions
Conversions reach MGID through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion MGID receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
Consistent signal across publishers
Every conversion is captured the same way regardless of placement, so performance differences reflect the placement rather than its tracking.