Taboola

Forward resolved conversions to Taboola through its server-side API, so discovery traffic gets credited for the purchases it actually produced.

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About Taboola

What Taboola is, and why identity matters to it.

Taboola runs content recommendation across a large publisher network, reaching readers at the point of curiosity rather than intent.

The gap between that moment and a purchase is exactly where attribution fails.

How it works

How Taboola works.

Taboola reports conversions through a pixel and a server-to-server API against its own click window. Anything the browser fails to record, or that converts outside the window, is absent from the number the optimiser trains on.

With Upstack Data

Get more out of Taboola with Upstack Data.

Upstack sends conversions from the server with identifiers attached and the click ID restored, resolving the buyer against the device graph first. Taboola then optimises on complete data, and the channel is compared to search on the same basis rather than a weaker one.

What you can do with it

Three jobs this connector does inside Taboola.

Send complete conversions
Conversions reach Taboola through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion Taboola receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
One number across the network
Conversions are resolved and deduplicated before they are sent, so credit is not split between Taboola and another channel that also claims it.