RevContent

Server-side conversions to RevContent, resolved to a person and deduplicated so a purchase is counted once.

DestinationAd platforms

Request a demo Start free trial

About RevContent

What RevContent is, and why identity matters to it.

RevContent is a native advertising network placing recommendations across publisher sites.

Its traffic converts on a delay, the standard problem for discovery channels.

How it works

How RevContent works.

RevContent attributes conversions through its pixel and postback API within a click window. Conversions the browser fails to report, or that arrive after another touch, are not counted.

With Upstack Data

Get more out of RevContent with Upstack Data.

Upstack forwards conversions from the server with hashed identifiers and the click ID restored, resolved to a person first. Deduplication happens before the send, so RevContent and a paid-search campaign do not both claim the same order.

What you can do with it

Three jobs this connector does inside RevContent.

Send complete conversions
Conversions reach RevContent through its server-side API with restored click IDs and hashed identifiers attached, so more of what you send is matched on arrival — and the conversions you never saw stop being invisible.
Optimise on the customer you want
Map any order attribute to the conversion RevContent receives — profit rather than revenue, new customers rather than repeat buyers, high-value orders rather than every checkout — so the platform learns from the buyers worth acquiring.
One order, one owner
Conversions are deduplicated against every other channel before they are sent, so reported performance adds up to the revenue that actually exists.