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Upstack Data

Custom stack to Okendo

Forward every Custom stack event to Okendo server-side, resolved to a person against a 750M+ device graph — so every touchpoint lands against one customer, not a fragment of one.

What changes

What changes when Custom stack feeds Okendo.

Server-side delivery

Events reach Okendo through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.

Identity-resolved events

Every event sent to Okendo carries a resolved customer, matched against a 750M+ device graph.

Any stack, any framework

Headless, custom checkout, native app or a platform we haven’t listed — if it can make an HTTP request, it can send to Upstack.

The same event schema

Custom events are resolved, filtered and forwarded exactly like a Shopify order.

What actually moves

What Custom stack carries, and what Okendo needs.

Custom stack and Okendo describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Custom stack can put on an event, the right is what Okendo can actually use.

Custom stack sends

event_name
whatever you choose to call it
user identifiers
any of email, phone, external ID
value / currency
if the event carries revenue
custom properties
any attribute in your own schema

Okendo receives

email
who to survey
order_id
the purchase in question
product IDs
what to ask about

Delivery you can audit

How you know it is working.

Post-purchase timing is the whole product. These controls exist so requests go to the right person at the right point.

  • Per-order inspection

    Trace any request back to the order and customer it came from.
  • Deduplication

    One purchase, one request — even when the order is amended.
  • Bot and fraud filtering

    Fraudulent orders never enter the request queue.

Where to check in Okendo

Okendothe review request schedule, checked against the same day's orders.

Get Custom stack talking to Okendo.

A 15-minute walkthrough of this connector on your own account.