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Shopify

Yotpo

Send every Shopify event to Yotpo, server-side

Q: How do I check that Shopify events are reaching Yotpo?

Open Yotpo › Reviews › the request queue, which should now contain the orders that previously had no email attached.

Q: Will a customer be asked twice about one order?

No. One purchase, one request, even when the order is amended.

Q: Do I need a developer to connect Shopify to Yotpo?

No. Shopify connects as an app install with no theme edits, and most brands are live in under 20 minutes. Headless storefronts add the Upstack Pixel script instead of the theme app extension.

Each event is resolved to a person against a 750M+ device graph before it reaches Yotpo, so every touchpoint lands against one customer, not a fragment of one.

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4.6 out of 5 from 36 reviews on the Shopify App Store

US device IDs in the graph: 750M+
Match rate on events: 90%+
Identity window, per customer: Lifetime
Most brands are live: <20 min

How it flows

How a Shopify event reaches Yotpo. Captured on the server, resolved to a person, then sent.

01 Capture

Captured from Shopify

One Upstack app setup that captures Shopify storefront and checkout events with the Upstack Pixel, records every order directly from Shopify, and forwards both to every tool you spend on.

See the Shopify integration

ShopifyWhat it sends

order_idShopify order and checkout token
email / phonecustomer contact from checkout
customer_idShopify customer record, if they have one
line_itemsproducts, variants and quantities
total / subtotal / discountorder economics

02 Understand

Resolved to one person before it leaves

Every Shopify event is matched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer rather than two strangers.

How resolution works

Resolved before it is sent

IdentityMatched against a 750M+ device graph, so a phone browse and a desktop checkout resolve to one customer.
customer_typeNew or returning, resolved before send.
DeduplicationOne purchase, one request, even when the order is amended.
Bot and fraud filteringFraudulent orders never enter the request queue.

Post-purchase timing is the whole product. These controls exist so requests go to the right person at the right point.

03 Activate

Delivered to Yotpo

Enrich post-purchase touchpoints in Yotpo with identity-resolved order data.

See the Yotpo integration

YotpoWhat it receives

emailwho to ask for the review
order_idwhich purchase the request is about
product IDswhich product is being reviewed

The catch

A Shopify customer record only exists if the shopper made an account.

Guest checkouts, which are most of them, arrive as a fresh person every time, so the same buyer accumulates three records and none of them has the full history.

Where to check in YotpoDelivery you can audit

Yotpo Reviews the request queue

which should now contain the orders that previously had no email attached.

What changes

What changes when Shopify feeds Yotpo. Two gains on the Yotpo side, two on the Shopify side.

Yotpo

Server-side delivery

Events reach Yotpo through its server API rather than the browser, so ad blockers and ITP don’t cost you conversions.

Yotpo

Identity-resolved events

Events sent to Yotpo carry the resolved customer whenever Upstack can identify one, matched against a 750M+ device graph.

Shopify

Orders recorded from Shopify itself

Purchases also reach Upstack directly from Shopify, about 10 minutes after the order, so an order still counts when an ad blocker stopped the pixel or the shopper closed the page.

Shopify

Recognize returning customers

Shopify customer IDs, emails and phones are matched against the graph, so repeat buyers are identified across devices.

Setup

Live in under 20 minutes.

App install, no theme edits and no developer.

Upstack dashboardExample

Shopify Data source Connected

Yotpo Destination Healthy

Read the full Yotpo setup guide

01

Connect Shopify

In the Upstack dashboard, open System, then Data Sources, and click Connect Shopify. Approve the install in your Shopify Admin: Upstack reads products, orders and customers, and writes only its own pixel.
02

Add the Yotpo destination

Under Destinations, add Yotpo. Every resolved Shopify event is then forwarded to it.
03

Check delivery to Yotpo

Trace any request back to the order and customer it came from.

FAQ

Questions about Shopify and Yotpo.

How do I check that Shopify events are reaching Yotpo?

Open Yotpo › Reviews › the request queue, which should now contain the orders that previously had no email attached.

Will a customer be asked twice about one order?

No. One purchase, one request, even when the order is amended.

Do I need a developer to connect Shopify to Yotpo?

No. Shopify connects as an app install with no theme edits, and most brands are live in under 20 minutes. Headless storefronts add the Upstack Pixel script instead of the theme app extension.