Shopify to Yotpo
Forward every Shopify event to Yotpo server-side, resolved to a person against a 750M+ device graph — so every touchpoint lands against one customer, not a fragment of one.
Connection
Connect Shopify to Yotpo with Upstack Data
What changes
What changes when Shopify feeds Yotpo.
Server-side delivery
Events reach Yotpo through its server API, not the browser — so ad blockers, ITP and consent banners don’t cost you conversions.
Identity-resolved events
Every event sent to Yotpo carries a resolved customer, matched against a 750M+ device graph.
100% of conversions, server-side
Orders are captured from Shopify’s servers, so nothing is lost to ad blockers, ITP or a failed browser call.
Recognise returning customers
Shopify customer IDs, emails and phones are matched against the graph, so repeat buyers are identified across devices.
What actually moves
What Shopify carries, and what Yotpo needs.
Shopify and Yotpo describe a customer with different vocabularies. This is the mapping Upstack applies on the way through — the left column is what Shopify can put on an event, the right is what Yotpo can actually use.
Shopify sends
- order_id
- Shopify order and checkout token
- email / phone
- customer contact from checkout
- customer_id
- Shopify customer record, if they have one
- line_items
- products, variants and quantities
- total / subtotal / discount
- order economics
- customer_type
- new or returning, resolved before send
Yotpo receives
- who to ask for the review
- order_id
- which purchase the request is about
- product IDs
- which product is being reviewed
Delivery you can audit
How you know it is working.
Post-purchase timing is the whole product. These controls exist so requests go to the right person at the right point.
Per-order inspection
Trace any request back to the order and customer it came from.Deduplication
One purchase, one request — even when the order is amended.Bot and fraud filtering
Fraudulent orders never enter the request queue.
Where to check in Yotpo
YotpoReviewsthe request queue, which should now contain the orders that previously had no email attached.
Related connectors
Other places Shopify can send to.
- ShopifyMeta Conversions API
- ShopifyGoogle Ads Conversions
- ShopifyTikTok Events API
- ShopifyPinterest
- ShopifySnapchat
- ShopifyReddit
- ShopifyMicrosoft Ads
- ShopifyX
Other sources that feed Yotpo.
- WooCommerceYotpo
- BigCommerceYotpo
- Checkout ChampYotpo
- RechargeYotpo
- Custom stackYotpo
- FunnelishYotpo
- Lasso CommerceYotpo
- Phoenix TechnologiesYotpo
- SkioYotpo
- Loop SubscriptionsYotpo
- StripeYotpo
- Everything Yotpo can take12 sources feed Yotpo, and the setup is the same for each one.Yotpo integration
- How resolution worksEvery event matched against a 750M+ device graph before it is forwarded.Upstack Signal
- What it costsThree plans that scale with your order volume. Every connector is on every plan.See pricing
Get Shopify talking to Yotpo.
A 15-minute walkthrough of this connector on your own account.