The best Cometly alternative depends on what you sell. B2B SaaS teams that want to stay in the same category should look at Dreamdata, which has a free plan, or HockeyStack, and lead-generation businesses that close on the phone at Ruler Analytics. Online stores are better served by tools built around the order: Upstack Attribution is $99 a month for up to 1,000 orders, and Triple Whale suits Shopify brands that want BI and an AI agent. For call funnels, Hyros or SegMetrics; for affiliates, RedTrack.
We checked every price, plan and feature claim for these Cometly alternatives on each vendor's own site, docs or app listing on October 24, 2026, and Cometly's own pages on the same day. Upstack is our product and sits in the online-store group, with its limits stated as plainly as everyone else's. If Cometly still fits after reading this, we say when.
Why are you leaving Cometly?
Start from the reason, then read only the tools that solve it:
Your reason
Look at
You run an online store, and Cometly now sells to B2B SaaS
Meta, Google, TikTok, Snapchat, Bing, Pinterest and more
Calls through Ringba or Retreaver
No
Sources for every row are linked in the tool's own section below.
What changed at Cometly
Most "Cometly alternatives" lists still treat it as an ecommerce attribution tool. That's out of date.
Cometly's homepage now reads "AI Marketing Attribution For B2B SaaS Companies" and promises to "tie every ad dollar to closed-won ARR." Its pricing page opens with "Usage-based pricing. Built for B2B SaaS." Its Shopify App Store page says the app is not currently available, and its official AI fact sheet, last updated May 16, 2026, lists this limitation in its own words: "Pure e-commerce / D2C teams with no CRM may get more out of Shopify-native attribution tooling."
None of that makes Cometly a weaker product. It means the roadmap points at CRM pipelines, Stripe revenue and long B2B buying cycles. If you're a store, that's the main reason to look elsewhere; if you're a SaaS company, the reasons are usually price, setup or fit.
Why do people look for Cometly alternatives?
It no longer targets online stores. Brands that bought Cometly for Meta ad tracking now find a product, and a roadmap, built around SaaS pipelines.
No published price, and no trial. Plans are "tailored to fit your existing monthly pageviews," and you book a 30-minute call to get a quote. Its pricing FAQ says there's no free trial "because attribution requires CRM and ad-platform setup to be useful." Our Cometly pricing guide covers what drives the quote.
Setup and maintenance. Cometly holds 3.8 from 93 reviews on Trustpilot, 12% of them one-star. The negative reviews mention a hard setup and tracking that stopped after setup changes, and one from July 2026 calls the pricing too high.
Ecommerce reporting. Cometly's reports end at a CRM deal or a Stripe payment. Stores that want contribution margin, order-level profit or Shopify cohorts need a tool built around the order.
Our Cometly review covers what the product does well, which is a lot, for the buyers it now targets.
How we compared these tools
Each tool was checked on the same questions: what the price is based on and the lowest published price; whether it follows deals in a CRM or orders in a store; which ad platforms get data back; whether it offers MMM or incrementality testing; whether you can try it first; and who should skip it. Everything comes from vendor pricing pages, product pages, help docs and app listings, checked October 24, 2026. Where a vendor publishes no price we say "quoted," and we left out G2 ratings. For background on the model names, see our guide to first click vs last click attribution.
Cometly alternatives for B2B SaaS and lead generation
These three cover the same ground as Cometly's new focus: anonymous visits, leads, CRM deals and revenue. Cometly's own fact sheet names Dreamdata and HockeyStack as the B2B tools it competes with.
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1. Dreamdata: B2B attribution with a free plan to start
Our take. Dreamdata is the easiest B2B attribution tool here to try: a free plan with company identification, cookie and cookieless tracking and an ad-spend report, and a guided free trial of the paid attribution plan. Paid pricing is quoted, and the free plan's limits (two months of user history, one sync) mean a growing team will move up quickly.
Skip it if you run an online store.
How it tracks, attribution, pricing, strengths and limitations
Best for
B2B SaaS teams that want account-level journeys and company identification, starting free.
How it tracks
Cookie and cookieless tracking, with IP-to-company resolution that Dreamdata says identifies up to 80% of companies, per its pricing page.
Attribution
AI and custom attribution models on the paid Attribution plan, with revenue and content analytics and custom ROI and ROAS reporting. The Activation add-on builds audiences for the major ad platforms.
Pricing (October 2026)
Free at $0 a month for 5 seats, 2 months of user history, 3 stage models and 1 sync. Attribution & Activation is custom-priced, with a guided free trial. Its pricing FAQ measures usage in monthly tracked users.
Strengths
A free plan, an analytics agent and an MCP server, a data warehouse add-on, and a dedicated CSM with full onboarding on paid plans.
Limitations
Paid prices aren't published, and it's built for B2B journeys, not store orders.
2. HockeyStack: account journeys, attribution and lift reports
Our take. HockeyStack covers the same first-touch-to-closed-won ground as Cometly and adds lift reports that compare exposed and unexposed accounts, which helps for events and content where click attribution is thin. Pricing isn't published; every plan starts with a demo.
Skip it if you want to compare prices before a sales call.
How it tracks, attribution, pricing, strengths and limitations
Best for
B2B revenue teams that want marketing and sales data in one model, plus lift reports.
How it tracks
Cookieless tracking from the first anonymous touch, with identity resolution in its Atlas data layer across your CRM, marketing automation, ad platforms, website activity and warehouse, per its homepage.
Attribution
Multi-touch models you can compare side by side, plus lift and incrementality reports. It syncs data both ways with your CRM, ad platforms and warehouse, pushing conversion and attribution data back to them.
Pricing (October 2026)
Not published. The pricing page is a demo form; every plan includes CRM and go-to-market tool integrations, hands-on support and custom setups.
Strengths
Lift reports alongside multi-touch attribution, and custom reports without SQL. Its FAQ says implementation is self-serve and most customers see their first attribution insights within 24 hours.
Limitations
No published price or trial, and it's built for B2B, not ecommerce.
3. Ruler Analytics: lead-gen attribution with call tracking built in
Our take. Ruler fits lead-generation businesses where calls and forms feed a CRM. It has call tracking built in, sends closed revenue to ad platforms including LinkedIn, and includes marketing mix modeling on its top plan. Plans start at $400 a month by website visits, and you get a demo rather than a trial.
Skip it if you sell online through a checkout.
How it tracks, attribution, pricing, strengths and limitations
Best for
Lead-gen and B2B service businesses with calls, forms, a CRM and longer sales cycles.
How it tracks
First-party tracking of forms, calls, live chat and offline conversions, with its own dynamic call tracking and CallRail, CallTrackingMetrics and Invoca integrations, per its pricing page.
Attribution
First click, last click, time decay, linear and position-based, plus data-driven from the Medium plan. MMM is on the Advanced plan.
Pricing (October 2026)
"Indicative pricing" by monthly website visits, from $400 a month for up to 10,000 visits on monthly terms, with 10% off annual deals. No free trial; you book a demo.
Strengths
Built-in call tracking; CRMs including Salesforce, HubSpot, Dynamics 365 and Pipedrive; and activation to Google Ads, Microsoft, Facebook, TikTok and LinkedIn.
Limitations
Priced on visits, so high-traffic sites pay more. No Shopify App Store listing.
For stores, the job is getting complete purchase data to ad platforms and reporting on orders and margin. These five are built around the order.
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4. Upstack Data: tracking and attribution priced per order
Upstack is our product, so read this section knowing that.
Our take. Upstack is built for stores where the sale closes at checkout: server-side tracking, the Conversions API and attribution on a published per-order price, month to month. It doesn't follow B2B pipelines through a CRM, doesn't send to LinkedIn and has no MMM, so it isn't a Cometly replacement for a SaaS company.
How it tracks, attribution, pricing, strengths and limitations
Best for
Shopify, WooCommerce and BigCommerce stores, and checkouts like Funnelish and Checkout Champ.
How it tracks
Upstack Signal collects events server-side and sends them to Meta, Google, TikTok, Pinterest, Snapchat, Reddit, Microsoft Ads and more. Each visitor is resolved against an identity graph of 750M+ devices and 150M+ customers with deterministic and probabilistic matching, and identity persists for the customer's lifetime.
Attribution
Upstack Attribution has first-click, last-click and any-click models with unlimited lookback, plus contribution margin and P&L reporting.
Pricing (October 2026)
Per order and month to month. Attribution is $99 a month for up to 1,000 orders, Signal is $149, and Attribution + Signal is $199. 21-day free trial and a 60-day 4x ROI guarantee. Every band is on our pricing page.
Strengths
A price you can see before any call, no annual term, and setup in under 20 minutes.
Limitations
No CRM deal or pipeline attribution, no LinkedIn destination, no call tracking and no MMM or incrementality testing. Three rule-based models.
5. Triple Whale: analytics, attribution and AI for Shopify brands
Our take. Triple Whale is the broadest ecommerce reporting suite here: attribution, profit and LTV reports, Sonar sending events to ten ad platforms, and Moby, an AI agent. Paid plans are 12-month subscriptions priced on GMV, though a free plan lets you start without one.
How it tracks, attribution, pricing, strengths and limitations
Best for
Shopify brands that want attribution, BI and an AI agent in one tool.
How it tracks
The Triple Pixel plus Sonar Optimize, which sends server-side events to ten ad platforms on every paid plan.
Attribution
First and last click on the free plan; every model, including survey-weighted Total Impact, on paid plans. Compass covers MMM and incrementality on Enterprise or as an add-on.
Pricing (October 2026)
Priced on GMV. Its Shopify App Store listing shows Foundation from $219 a month ($2,190 a year) and Automate from $749 ($7,490 a year), and paid plans are 12-month subscriptions. Our Triple Whale pricing guide has the detail.
Strengths
The widest ecommerce reporting here, and a free plan to start on.
Limitations
12-month terms, and 4.1 stars from 94 Shopify App Store reviews.
6. Northbeam: MTA, MMM and incrementality for large ad budgets
Our take. Northbeam has the deepest ecommerce modeling here, with deterministic views the ad platform verifies, and MMM+ and incrementality as add-ons. Starter runs month to month, but at $1,500 it's built for large ad budgets.
Skip it if $1,500 a month is a large share of your ad spend. Our Northbeam pricing guide has the detail.
How it tracks, attribution, pricing, strengths and limitations
Best for
Ecommerce brands with large ad budgets that want multi-touch attribution plus MMM and incrementality.
How it tracks
A pixel on every page plus store order data, with Clicks + Deterministic Views crediting views the platform verifies. Apex sends Northbeam's attributed credit to Meta and AppLovin, per its Apex docs.
Attribution
Seven models, with click windows from 1 to 90 days plus LTV.
Pricing (October 2026)
Per its pricing page, Starter is $1,500 for brands spending under $1.5M a year on ads, month to month; Professional is $3,500 a month on annual terms; Growth and Enterprise are quoted. The final price is informed by your pageviews. No free trial.
Strengths
MMM+ on Enterprise and Incrementality on Professional and Enterprise, from one vendor.
Limitations
The highest entry price here, and implementation takes 2 to 4 weeks on Shopify.
7. Polar Analytics: a warehouse and BI with attribution
Our take. Polar is the pick if an analyst or agency will use what it sells first: a dedicated Snowflake database on every plan, with attribution and an AI Operator on top. Pricing follows GMV, from $750 a month on its Shopify listing.
How it tracks, attribution, pricing, strengths and limitations
Best for
Brands with an analyst or agency that wants a warehouse and BI alongside attribution.
How it tracks
A first-party pixel on every plan. Advertising Signals, on its Custom plan, sends data to the Meta and Google Ads Conversions APIs, per its pricing page.
Attribution
Eight models in its help center, including Full Impact, which uses Shapley values. Lift tests with a dedicated data scientist are on the Custom plan; MMM isn't listed.
Pricing (October 2026)
Its Shopify App Store listing shows the Core plan from $750 a month, priced on online GMV and billed every 30 days, with discounts for annual terms.
Strengths
Warehouse and BI depth nothing else here matches, and 4.9 stars from 116 Shopify reviews.
Limitations
Pricing follows GMV, and its support docs say the free trial excludes the pixel.
8. Wicked Reports: LTV and new-customer signals for subscriptions
Our take. Wicked Reports suits subscription and email-heavy brands that care most about lifetime value, and its Advanced Signal events tell Meta which sales came from new customers. It has no free trial, and pricing follows your trailing revenue from $499 a month.
How it tracks, attribution, pricing, strengths and limitations
Best for
Subscription and email-heavy brands with long customer lifetimes.
How it tracks
Sends sales to Meta through the Conversions API, including Advanced Signal events that fire for new customers only, and offline conversions to Google. It also tracks booked appointments from Calendly, Acuity and OnceHub.
Attribution
First click, last click, U-shaped and linear, counting clicks in the 90 days before a sale per its model docs; its pricing page also lists lifetime lookback and lookforward.
Pricing (October 2026)
Based on your last 12 months of gross revenue, per its pricing page: Measure $499 a month for up to $2.5M, Scale $699, Maximize $999 and Enterprise from $4,999. Advanced Signal and 5 Forces AI are $199 a month add-ons on Measure and Scale and included on Maximize. No free trial.
Strengths
Lifetime value and new-customer focus, with integrations for Shopify, WooCommerce, BigCommerce, Stripe, Klaviyo and ReCharge.
Limitations
No free trial, and the features most brands want cost extra below Maximize.
Cometly alternatives for call and info-product funnels
Cometly still competes with these two for funnels that close on a call or a checkout page.
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9. Hyros: tracking for call-based and high-ticket funnels
Our take. Hyros is built for funnels where a booked call or a high-ticket checkout sits between the ad and the revenue, with a setup team and analyst included. Like Cometly, it doesn't publish a price, and its terms renew automatically.
How it tracks, attribution, pricing, strengths and limitations
Best for
Info products, coaching, high-ticket offers and sales teams that close on calls.
How it tracks
Hyros's own tracking script plus checkout, CRM and booking integrations, with call tracking through Calendly, CallRail, iClosed and HubSpot. It sends conversions back to Meta, Google and TikTok.
Attribution
Last click, first click and its Scientific report.
Pricing (October 2026)
One plan, quoted on a 15-minute call, per its pricing page. An older pricing page, still live, starts at $69 a month for up to $5,000 in tracked monthly revenue. Its terms renew orders unless you cancel at least 30 days before the term ends.
Strengths
The strongest call and lead tracking here, and 4.9 stars from 695 Trustpilot reviews.
Limitations
Quote-only pricing and auto-renewing terms, two things people leave Cometly over too.
10. SegMetrics: published prices for info-product funnels
Our take. SegMetrics fits courses, coaching and agencies running on email, a CRM and Stripe, with public prices and a 14-day trial. Budget for the Grow plan, though: sending conversions back to ad platforms starts there, at $197 a month.
Skip it if you need CRM pipeline stages for a SaaS sales team. See SegMetrics vs Hyros.
How it tracks, attribution, pricing, strengths and limitations
Best for
Info-product sellers, coaches and agencies whose funnels run on email, a CRM and a checkout like Stripe.
How it tracks
A tracking pixel on all plans, with server-side tracking on Scale. Its Conversion Feeder, from Grow, sends sales to Meta, Google, TikTok and Bing daily. Calls come in through CallRail, CallTrackingMetrics or Calendly.
Attribution
First click, first engagement, last touch and full-funnel models.
Pricing (October 2026)
By active contacts, per its pricing page: $57, $197 and $397 a month billed monthly for up to 10,000 active contacts, with two months free on annual billing. 14-day trial.
Strengths
Published prices, a trial, and about 140 integrations, including HubSpot, Keap, ActiveCampaign, HighLevel, ClickFunnels, Kajabi and Stripe.
Limitations
Ad-platform sync starts at $197, and server-side tracking needs the $397 plan.
Cometly alternatives for affiliates and media buyers
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11. RedTrack: ad tracking with server-side conversions on every plan
Our take. RedTrack gives affiliates and media buyers public pricing, a 14-day trial and server-side conversions to a long list of ad platforms on every plan, including the free one. It's an ad tracker first, so it won't map a SaaS pipeline the way Cometly does.
How it tracks, attribution, pricing, strengths and limitations
Best for
Affiliate media buyers, lead-gen teams and DTC brands that want public pricing and automated rules.
How it tracks
Server-side conversions to Meta, Google, TikTok, Snapchat, Bing, Pinterest and more on every plan, with calls through Ringba or Retreaver and a Shopify app.
Attribution
First touch, last touch, U-shaped and linear.
Pricing (October 2026)
Per its pricing page, Relay is free for one ecommerce store, Brand is $99 a month billed monthly, and the affiliate Solo plan is $169 a month billed monthly for 5 million events. Annual prices on the page included a time-limited Black Friday discount when we checked. 14-day trial with no card.
Strengths
A free plan, a broad ad-platform list and rules that pause and scale ads.
Limitations
3.9 stars from 33 Trustpilot reviews, and it isn't built for CRM pipelines.
Cometly is still a strong choice if most of these are true:
You're a B2B SaaS company running HubSpot or Salesforce and Stripe, and you want attribution through to closed-won ARR.
LinkedIn and Microsoft are big channels, and you want server-side conversions sent to them.
You'll use its AI agent, AI Ads Manager, Slack reports and MCP access on your attribution data.
You need warehouse sync to Snowflake, BigQuery or Redshift, which comes with Enterprise.
If that's you, the better move may be negotiating your quote rather than switching.
How to switch from Cometly
Check your billing term. Cometly bills monthly or annually, with 20% off annual billing, per its pricing FAQ. If you're on an annual plan, find the end date and any notice period in your order.
Export the reports you rely on. A new tool starts collecting from the day you install it, so save journeys, dashboards and attribution history first.
Run the new tool alongside Cometly for two to four weeks. Compare its numbers with your source of truth: your CRM and Stripe for SaaS, your store's orders for ecommerce.
Move ad-platform conversions carefully. Make sure only one tool sends each conversion to a given platform, or share an event ID so the platform can deduplicate. Our server-side tracking guide covers deduplication.
Reconnect your CRM, booking and call tools to the new platform.
Remove the Cometly pixel once the switch is done, so it stops collecting.
More Cometly guides
Cometly pricing (2026): Core and Enterprise, usage-based quotes and what drives the price.
Cometly review: what Cometly is now, how it works and what reviewers say.
Cometly vs Hyros: B2B SaaS attribution against call-funnel tracking.
It depends on your business. For B2B SaaS, Dreamdata or HockeyStack; for lead generation with phone calls, Ruler Analytics. For online stores, Upstack or Triple Whale. For call and info-product funnels, Hyros or SegMetrics. For affiliates and media buyers, RedTrack.
What are Cometly's main competitors?
Cometly's own fact sheet names Hyros, Triple Whale, Dreamdata and HockeyStack. In practice, B2B SaaS buyers compare it with Dreamdata, HockeyStack and Ruler Analytics, while stores that used it for Meta ads compare it with Triple Whale, Northbeam and Upstack.
Is there a cheaper alternative to Cometly?
Cometly doesn't publish a price, though annual billing saves 20%, so compare written quotes. Of the tools here, Dreamdata, Triple Whale and RedTrack have free plans; SegMetrics is $57 a month; Upstack Attribution is $99 a month for up to 1,000 orders; and Ruler Analytics is $400 a month on monthly terms.
Does Cometly still work for Shopify stores?
Its Shopify App Store page says the app is not currently available, and Cometly's own fact sheet says pure ecommerce teams with no CRM may get more from Shopify-native attribution tools. It still lists Shopify, WooCommerce and BigCommerce integrations for businesses that sell both SaaS and products.
Is there a free alternative to Cometly?
Dreamdata's free plan covers B2B web analytics, company identification and an ad-spend report. Triple Whale's free plan reports first-click and last-click attribution for stores, and RedTrack's Relay plan is free for one ecommerce store.
Which Cometly alternatives send conversions to LinkedIn?
Ruler Analytics lists LinkedIn among its activation destinations, and HockeyStack syncs conversion and attribution data back to ad platforms. Cometly itself sends server-side conversions to LinkedIn. Upstack doesn't send to LinkedIn.
Is Cometly better than Hyros?
For B2B SaaS tracking ads through to CRM deals, Cometly fits better. For call-based and high-ticket funnels, Hyros does. Our Cometly vs Hyros comparison goes through both.
Compare Upstack with Cometly
If you run an online store and want server-side tracking, the Conversions API and attribution on a published, per-order price, see our Upstack vs Cometly comparison. It also covers the B2B features Cometly has and we don't.
