The best Northbeam alternative depends on which part of Northbeam you'd keep. For MMM and incrementality at enterprise budgets, look at Rockerbox or Measured. For attribution, BI and an AI agent in one Shopify app, Triple Whale. For a data warehouse, Polar Analytics. For month-to-month attribution and server-side tracking priced per order, Upstack.
Northbeam's Starter plan starts at $1,500 for brands spending less than $1.5M a year on ads, and Professional starts at $3,500 a month on annual terms. We checked every price, plan, model and contract term in this guide on each vendor's own pricing page, docs or Shopify App Store listing on October 23, 2026. Upstack is our product, so we've listed its limitations as plainly as everyone else's, and we say where Northbeam is still the better choice.
Northbeam alternatives and competitors at a glance
Tool
Best for
Pricing basis
Entry price
Contract
NorthbeamFor reference
Large ad budgets that want MTA, MMM and incrementality from one vendor
Ad spend band, informed by pageviews
Starter from $1,500
Starter month to month; Professional and Enterprise annual
A dash means we couldn't confirm it on the vendor's own pages on October 23, 2026. Sources for every row are linked in each tool's section below.
Northbeam pricing in 2026
Northbeam publishes four plans on its pricing page, each tied to how much you spend on ads:
Plan
Built for, per Northbeam
Published price
Term
What it adds
Growth
Seven-figure brands spending under $200K a month on ads, working with a Northbeam agency partner
Custom
Not stated
MTA, dashboards and the Northbeam MCP, with agency support for creative and media buying
Starter
Brands spending less than $1.5M a year on ads
From $1,500
Month to month
First-party MTA, omnichannel dashboards, Apex, Clicks + Deterministic Views and the MCP
Professional
Brands spending up to $500K a month on ads
From $3,500 a month
Annual
Unlimited users, exports and integrations; any ecommerce platform, not just Shopify; a dedicated Media Strategist; optional Incrementality
Enterprise
Brands spending more than $500K a month on ads
Custom
Annual
A Customer Success Manager and Slack channel, optional hourly conversion data, granular touchpoint exports; optional MMM+ and Incrementality
Four details on the same page change what you'd pay:
The listed rates are starting points. Northbeam's pricing FAQ says your monthly price is informed by the volume of data your site generates, measured in pageviews, and that it estimates the rate until it has learned more about your business. Its Shopify App Store listing says the same: plans are priced on page views and data refresh cadence.
Starter is month to month; the rest are annual. The FAQ describes Starter as month-to-month, usage-based pricing for early-stage Shopify brands. Professional and Enterprise are annual terms, billed annually or semi-annually.
MMM+ is an Enterprise add-on. The plan cards list Media Mix Modeling+ as optional on Enterprise only, and Incrementality as optional on Professional and Enterprise. Neither add-on has a published price.
Ad credits come with each plan. Northbeam lists ad credits from its ad platform partners of up to $50,000 on Growth, $100,000 on Starter, $150,000 on Professional and $200,000 on Enterprise.
There's no free trial on the page; every plan's button books a demo. One inconsistency is worth knowing before a sales call: the plan cards put Enterprise above $500K a month in ad spend, while the FAQ recommends Enterprise for anyone spending more than $250,000 a month.
How much does Northbeam cost in a year?
At list price, Starter costs at least $18,000 a year ($1,500 × 12) and Professional at least $42,000 ($3,500 × 12), before add-ons and any pageview adjustment. How heavy that is depends on your ad spend. At $15,000 a month on ads, Starter's $1,500 is 10% of your media budget. At $125,000 a month, the top of the Starter band, it's 1.2%.
Why do brands look for Northbeam alternatives?
Northbeam is a serious measurement platform, and brands at the spend levels it's built for have good reasons to stay. The reasons to look elsewhere are mostly visible on its own pricing page and docs:
The entry price is high for smaller budgets. A $1,500 floor is easy to justify at six figures a month in ad spend and hard to justify at $15,000.
MMM sits at the top tier. To add MMM+ you need Enterprise, the plan for brands spending more than $500K a month. Brands below that get MTA, with Incrementality available from Professional.
Starter is Shopify-only and self-serve. Professional adds integration with any ecommerce platform, and Northbeam's pixel docs say stores that don't use Shopify's checkout need Pro or Enterprise. Per its implementation guide, Starter gets ticket support and documentation, but no Customer Success Manager, platform walkthrough or Media Strategy team.
Setup takes weeks. The same guide puts Shopify brands at two to four weeks with light dev work and other platforms at four to eight weeks. Setup includes a DNS A-record for first-party tracking and Northbeam's required UTM parameters, and Northbeam wants at least three fully tracked days of data before it validates your account.
Apex doesn't replace your Conversions API setup. Apex sends Northbeam's attributed credit for each ad to Meta as separate custom events. Northbeam's Apex FAQ says those events don't affect Event Match Quality, carry no emails, names, phone numbers or device IDs, and shouldn't replace your existing pixel or CAPI-based product. In other words, Northbeam expects you to keep a separate Conversions API setup running. Our Event Match Quality guide explains why those identifiers matter.
Annual terms above Starter. Moving up from Starter means a year's commitment.
Little public review data. There's not much independent feedback to judge it by, as the next section shows.
What Northbeam does well is worth naming too. It has seven attribution models, three of them proprietary, per its attribution model docs. Clicks + Deterministic Views credits an ad view only when the ad platform verifies it, and Clicks + Modeled Views estimates views with machine learning. Attribution windows run from one to 90 days plus lifetime, and you can set a lookback of 90 days, 180 days (the default), one year or ten years, per its lookback docs. MMM+ updates forecasts and budget allocations daily rather than quarterly, and Incrementality designs and runs experiments inside the platform. Apex feeds Northbeam's attribution into Meta's Custom Attribution, which is in an invite-only beta for live optimization, and into AppLovin, per the Apex docs. Every plan includes the Northbeam MCP, a read-only connection that lets ChatGPT or Claude query your dashboards. Northbeam's homepage says more than 1,000 companies use it.
What do Northbeam reviews say?
There isn't much public review data on Northbeam, so treat any summary, including this one, with caution:
Shopify App Store: 5.0 stars from 3 reviews, all from August 2023, on its app listing.
Trustpilot: a TrustScore of 2.6 from 4 reviews, all one-star, on an unclaimed profile where Northbeam hasn't invited customers to review. The complaints cite difficult onboarding, poor support after the sale and a refused refund.
G2: we left G2 out because it blocked us from loading its live pages to confirm ratings.
Seven reviews across two sites can't tell you much either way. A better test is Northbeam's own documentation, which is public and detailed: read the implementation guide and attribution docs before a demo, and ask for references at your spend level.
How we compared these tools
Each tool was checked on the same six questions:
Pricing basis and entry price. What the bill follows (ad spend, revenue, orders or pageviews) and the lowest published price.
How it tracks. A browser pixel, server-side collection or both, and what goes back to ad platforms.
Attribution. Which models it offers and whether views count.
MMM and incrementality. Whether it offers either, and on which plan.
Contract and trial. Minimum term, and whether you can try it before paying.
Who should skip it. The case where it's the wrong choice.
Everything comes from vendor pricing pages, docs and Shopify App Store listings, checked October 23, 2026. Where a vendor publishes no price, we say "quoted" rather than repeat third-party estimates. If the model names are new to you, our guide to first click vs last click attribution covers them, and MTA vs MMM vs incrementality explains the three measurement methods Northbeam sells and when each one earns its cost.
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1. Upstack Data: attribution and server-side tracking priced per order
Upstack is our product, so read this section knowing that. It isn't an MMM or incrementality platform, so it replaces the attribution and tracking half of Northbeam, not the modeling half.
Our take. Upstack is for Shopify brands that bought Northbeam mainly for multi-touch attribution and find the $1,500 Starter floor hard to justify at their ad spend. Pricing follows orders and runs month to month: Upstack Attribution starts at $99/mo for up to 1,000 orders, and Attribution + Signal from $199/mo, with a 21-day free trial. It has no MMM, no incrementality testing and no view-based model, so if those are why you chose Northbeam, stay.
Skip it if you buy Northbeam for MMM+, incrementality tests, verified views or a Media Strategist. Our Upstack vs Northbeam comparison goes through it row by row.
How it tracks, attribution, pricing, strengths and limitations
Best for
Shopify brands that want multi-touch attribution, contribution margin reporting and server-side tracking on one month-to-month bill.
How it tracks
Upstack Signal handles server-side tracking and identity resolution, sending events to Meta, Google, TikTok and Klaviyo. Visitors are matched against an identity graph of 750M+ devices and 150M+ customers using deterministic and probabilistic matching, and each Upstack ID persists for the customer's lifetime. This is the kind of CAPI-based layer Northbeam's Apex FAQ tells its own customers to keep running.
Attribution
Upstack Attribution is multi-touch attribution with three click-based models (first click, last click and any click), contribution margin reporting and dashboards.
Pricing (October 2026)
Per order and month to month. Upstack Attribution starts at $99/mo for up to 1,000 orders, and Attribution + Signal from $199/mo. There's a 21-day free trial. Every band is on our pricing page.
Strengths
The price follows order count, not ad spend or pageviews, and there's no annual commitment. Tracking, identity resolution and reporting come from one vendor on one bill.
Limitations
No MMM, no incrementality testing, no view-through attribution and nothing like Apex's Custom Attribution in Meta. Three rule-based click models only.
2. Triple Whale: attribution, BI and an AI agent for Shopify brands
Triple Whale and Northbeam overlap most at the top tier, where both sell MTA, MMM and incrementality, and least at the entry level, where Triple Whale is far cheaper.
Our take. Triple Whale is the broadest single app here for a Shopify brand leaving Northbeam: attribution, BI dashboards and Moby, its AI operator, from a free plan up. Its MTA, MMM and incrementality suite, Compass, is part of Enterprise, and paid plans are 12-month subscriptions priced on GMV, so you trade Northbeam's month-to-month Starter for a year's commitment at a much lower entry price.
How it tracks, attribution, pricing, strengths and limitations
Best for
Shopify brands that want attribution, BI and an AI agent in one platform.
How it tracks
The Triple Pixel, plus Sonar Send and Sonar Optimize, which the Triple Whale pricing FAQ says come standard on every new paid package.
Attribution
First- and last-click models on the free plan and multi-touch attribution from Foundation, per its Shopify App Store listing. Compass, which combines attribution, MMM and incrementality testing, is included in Enterprise.
Pricing (October 2026)
The pricing FAQ says prices are based on your annual GMV and the package you choose. The Shopify listing shows Foundation at $219 a month ($2,190 a year) and Automate at $749 a month ($7,490 a year). Foundation, Automate and Enterprise are 12-month subscriptions, billed monthly or annually with two months free. The free plan has no commitment. Our Triple Whale pricing guide has the detail.
Strengths
A free plan and a paid entry well below Northbeam Starter. Its FAQ says most brands are set up in 15 minutes with no engineer.
Limitations
A 12-month term, a price that rises with GMV, and MMM and incrementality only on Enterprise. 4.1 stars from 94 Shopify reviews.
3. Rockerbox: MTA, MMM and testing across online and offline media
Rockerbox is the closest match to Northbeam's full measurement suite, and it reaches further into offline media. It's owned by DoubleVerify, which announced the acquisition in February 2025.
Our take. Rockerbox suits larger brands whose spend reaches TV, streaming, podcasts or direct mail and who want MTA, MMM and incrementality testing from one vendor. It's a quote-based, slower switch: there are no public prices, you choose a mix of products on a demo, and its homepage says MTA or MMM can take six to eight weeks to stand up.
Skip it if almost all your spend is on Meta and Google, or you need a published price before a call.
How it tracks, attribution, mmm and incrementality, pricing, strengths and limitations
Best for
Larger brands with offline or streaming spend that want three measurement methods on one data foundation.
How it tracks
Rockerbox centralizes data across channels into one data foundation with more than 100 integrations, and its homepage FAQ says hard-to-track channels are covered through promo codes and post-purchase surveys. It lists paid social, search, display, video, CTV, linear TV, direct mail and podcasts.
Attribution
First touch, last touch, even weight and modeled multi-touch, which is the default view, per the Rockerbox help docs.
MMM and incrementality
Both are offered, and testing is fully managed. The homepage says tests can start within one to two weeks.
Pricing (October 2026)
No public prices. The Rockerbox plans page asks you to select your mix of products and book a demo, and says most companies set up their foundational data within a few weeks.
Strengths
Offline and streaming coverage from the same vendor as its MTA, with three measurement methods that check each other.
Limitations
No published price, no free trial, and six to eight weeks to stand up MTA or MMM.
4. Polar Analytics: a data warehouse with attribution and incrementality
Polar sells a data platform first. Every plan includes a dedicated Snowflake database, which matters if your team wants to write SQL against its marketing data.
Our take. Polar fits brands with an analyst or agency that will use what it sells first: a dedicated Snowflake database and a first-party pixel on every plan, with Causal Lift geo tests that a Polar data scientist designs and reads. Its Shopify listing starts Core at $750 a month, half of Northbeam Starter, but the price follows GMV and rises as you grow.
Skip it if nobody on your team will use the warehouse or SQL access.
How it tracks, attribution, incrementality, pricing, strengths and limitations
Best for
Brands with an analyst or agency that wants a warehouse and BI alongside attribution.
How it tracks
A first-party pixel served from your own domain, with server-side enrichment and fingerprinting that stitches logins across sessions and devices, per Polar's pixel page. Its CAPI enhancer sends first-party conversion data back to ad platforms and carries a 30-day money-back guarantee.
Attribution
Multi-touch attribution sits in its Business Intelligence product, per the Polar pricing page. Its pixel page says impressions from TV, CTV, podcast and direct-mail partners are matched to the same lifetime ID and credited alongside Meta and Google.
Incrementality
Causal Lift runs geo experiments against a synthetic control on Google Ads, YouTube, Meta, TikTok (US only) and TV, scoped and interpreted by a Polar data scientist. Its example price for a $50M brand is $5,000 a test bundled with the platform, or $20,000 standalone. We didn't find MMM on its pricing page.
Pricing (October 2026)
The pricing page shows no prices and asks for your annual GMV. The Shopify App Store listing shows Core from $750 a month, based on online GMV, billed every 30 days, with discounts for annual terms.
Strengths
Warehouse and BI depth no other tool here matches, plus unlimited users and a dedicated Success Manager on all plans. 4.9 stars from 116 Shopify reviews.
5. Measured: incrementality testing and MMM for enterprise brands
Measured comes at the problem from the opposite end to Northbeam. Where Northbeam starts with multi-touch attribution and adds tests and MMM, Measured starts with experiments.
Our take. Measured is for brands whose main question is incrementality: automated geo and audience split experiments, plus MMM calibrated by those experiments. It's built for enterprise, publishes no prices, and its platform lists no multi-touch attribution product, so it replaces Northbeam's MMM+ and Incrementality add-ons rather than the daily attribution dashboard media buyers work from.
Skip it if you need ad-level attribution every day to run your media buying.
How it works, products, pricing, strengths and limitations
Best for
Enterprise brands in retail, CPG and similar categories that want experiments to set budgets.
How it works
More than 300 fully managed integrations feed its experiments and models, per the Measured homepage.
Products
Incrementality Testing, Media Mix Modeling, a Media Plan Optimizer, a Cross-Channel Dashboard and Benchmarks.
Pricing (October 2026)
No prices on its site, which has no pricing page; you book a demo. No free trial is mentioned.
Strengths
Experiment-first measurement, with SOC 2 Type II compliance and ISO/IEC 27001:2022 certification.
Limitations
No MTA product listed, no published price, and an enterprise focus.
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6. Lebesgue: low-cost analytics for small Shopify stores
Lebesgue is the cheapest way off Northbeam on this list, as long as you don't need its attribution-grade pixel.
Our take. Lebesgue suits small stores that mainly want profit dashboards, ad audits and an AI assistant: there's a free plan, Ultimate is $79 a month, and its analytics pricing is fixed no matter your size. Attribution is where the price jumps. The Le Pixel attribution plan is listed at $749 a month, though a second table on the same page shows $1,499, so confirm the figure before you budget.
Skip it if you need server-side events for Google or TikTok, or attribution is the main thing you're replacing.
How it tracks, attribution, mmm, pricing, strengths and limitations
Best for
Smaller Shopify stores that want analytics and an AI assistant at a fixed price.
How it tracks
Le Pixel is a first-party pixel with server-side tracking through Le Enricher and a Meta Conversions API integration, per the Lebesgue pricing page. It lists no Conversions API integration for Google or TikTok.
Attribution
Le Pixel includes first touch, last touch, full credit, linear, position-based and time decay models, plus premium models the pricing page lists as Le Attribution and Shapley.
MMM
Lebesgue MMM is free in an early access program, and Lebesgue recommends at least $5,000 a month in ad spend for it.
Pricing (October 2026)
Free; Ultimate $79 a month; Ultimate AI $149; Le Pixel attribution at $749 a month, with the second price table caveat above.
Strengths
A usable free plan and fixed analytics pricing.
Limitations
Server-side delivery to Meta only, and the attribution plan costs nearly ten times Ultimate's $79.
7. Hyros: tracking for funnels that close on a call
Hyros turns up in Northbeam comparisons, but it's built for a different sale. It belongs on your list only if a booked call or a CRM deal sits between the ad click and the revenue.
Our take. Hyros fits businesses where the sale closes on a call or in a CRM. Its homepage lists SaaS, ecommerce, B2B calls and info products, and its docs cover call and booking tools such as CallRail, Ringba and Calendly. Pricing follows the revenue Hyros tracks and is quoted on a call, with a guarantee that you don't pay if you're not satisfied.
Skip it if your sales close at an online checkout. Our Hyros alternatives guide covers tools for both kinds of business.
How it tracks, attribution, pricing, strengths and limitations
Best for
Info products, coaching and B2B offers where sales close on the phone.
How it tracks
Its own tracking, sending conversions to Meta and Google, per the Hyros homepage. Its docs index has integrations for Calendly, CallRail, Ringba, OnceHub, SavvyCal, iClosed and Close CRM.
Attribution
Our Hyros review explains how its tracking and attribution modes work.
Pricing (October 2026)
The Hyros pricing page quotes your price on the call, sized to the revenue it tracks. An older pricing page, still live, shows $69 a month for up to $5,000 in tracked monthly revenue and no prices for higher bands.
Strengths
Call and booking integrations built for funnels that close on the phone.
Limitations
No published price above the lowest band, and little reason to pay for call tracking if your store sells at checkout.
Cometly is a common name in attribution comparisons, but its own site has moved on. Its homepage targets B2B SaaS companies, and its Shopify App Store page says the app isn't currently available.
Our take. Cometly fits SaaS teams tying ad spend to closed-won revenue in a CRM, with conversions sent back to Meta, Google and LinkedIn. For an online store leaving Northbeam, it's hard to recommend: there's no Shopify app, prices are quoted rather than published, and there's no free trial.
Skip it if you run an online store. It's here because searchers expect it, not because we'd recommend it to one.
How it tracks, attribution, pricing, strengths and limitations
Best for
B2B SaaS companies tracking ads through to CRM deals and subscription revenue.
How it tracks
The Comet Pixel for cross-device tracking plus server-side tracking, sending conversions to Meta through the Conversions API, Google and LinkedIn, per the Cometly homepage.
Attribution
First touch, last touch, linear, U-shaped and data-driven models. We found no MMM or incrementality testing on its homepage.
Pricing (October 2026)
Core and Enterprise plans priced on monthly pageviews, quoted by sales, per the Cometly pricing page. Annual billing saves 20%. There's no free trial; the page says attribution needs CRM and ad-platform setup to be useful.
Strengths
LinkedIn alongside Meta and Google, which suits a B2B ad mix.
Entry prices hide how each bill moves as you grow, because each tool prices on something different. Here is the monthly price of the main plan for three example stores, using only published prices.
Store A: 800 orders a month at a $90 average order (about $864,000 a year), with $15,000 a month in ad spend.
Store B: 2,500 orders a month at $90 (about $2.7M a year), with $60,000 a month in ad spend.
Store C: 9,000 orders a month at $120 (about $13M a year), with $250,000 a month in ad spend.
Monthly price
Store A
Store B
Store C
Northbeam
Starter from $1,500
Starter from $1,500
Professional from $3,500
Upstack Attribution
$99
$149
$249
Upstack Attribution + Signal
$199
$349
$499
Triple Whale
Foundation from $219
From $219, set by GMV
From $219, set by GMV
Polar Analytics
Core from $750, set by GMV
Core from $750, set by GMV
Core from $750, set by GMV
Lebesgue
$79, or $749 with Le Pixel
Same
Same
Hyros, Rockerbox, Measured, Cometly
Quoted
Quoted
Quoted
Prices exclude add-ons, ad credits and annual discounts. Northbeam's plans are set by ad spend, so Stores A and B fall in Starter's under-$1.5M-a-year band and Store C in Professional's up-to-$500K-a-month band; its final price also moves with pageviews. Upstack's bands come from our pricing page, and every other figure comes from the vendor sources linked in its section above. The pattern matters more than any cell: Northbeam's bill follows ad spend, Triple Whale's and Polar's follow GMV, and Upstack's follows orders.
Which Northbeam alternative fits you?
If you want
Look at
MTA, MMM and incrementality from one vendor at enterprise spend
Rockerbox, or stay on Northbeam
Experiments and MMM to set budgets, without an MTA dashboard
Measured
Attribution, BI and an AI agent in one Shopify app
Triple Whale
A data warehouse, SQL access and geo lift tests
Polar Analytics
Month-to-month attribution priced per order, plus server-side tracking
Upstack
The cheapest way to start
Lebesgue's free plan
Call and booked-meeting tracking
Hyros
B2B SaaS attribution with LinkedIn and a CRM
Cometly
Platform-verifiedview-through attribution
Stay on Northbeam (Clicks + Deterministic Views)
You don't have to replace Northbeam outright, either. Its Apex FAQ says CAPI-based products don't conflict with Apex, so a brand that keeps Northbeam for MMM+ can still add a server-side tracking tool for the conversions Meta matches. If you run two tools, decide which one sends each Purchase event to each ad platform, so no sale is counted twice.
When to stay on Northbeam
Northbeam is still the right tool if most of these are true:
You spend more than $500K a month on ads and want MMM+ and incrementality testing next to MTA, from one vendor.
You rely on Clicks + Deterministic Views to credit views the ad platforms verify.
You use Apex to feed Northbeam's attribution into Meta's Custom Attribution or AppLovin.
You use the Media Strategist on Professional or the Customer Success Manager on Enterprise, and you'd rather not run measurement in-house.
If that's you, the better move may be negotiating your renewal than switching.
How to switch from Northbeam without losing data
Check your term. Starter is month to month. Professional and Enterprise are annual, billed annually or semi-annually, so plan the switch for your renewal date.
Export what you'll want later. Northbeam's docs index lists four ways to get data out: a Sales page export, the Touchpoints Export, the Data Export API and the Northbeam MCP server. Professional includes unlimited data exports, and granular touchpoint exports are an Enterprise feature.
Unwind Apex before you turn it off. Any Meta ad sets using Custom Attribution optimize against Northbeam's data, so move them back to standard optimization first. Northbeam's Apex FAQ says Apex uses its own event types, processed separately from your standard Purchase events, so your pixel and CAPI Purchase data don't depend on it.
Run the new tool alongside Northbeam for two to four weeks. Compare both against Shopify's order export over the same dates. Northbeam's default revenue is gross sales plus shipping and taxes, minus discounts, per its implementation guide, so match that definition, the model and the window before comparing channel numbers. Its attribution windows only apply in Accrual accounting mode, per its attribution window docs.
Don't double-send to the Conversions API. If you add a server-side tool, make sure only one source sends each Purchase event to Meta, or share an event ID so Meta can deduplicate. Our server-side tracking guide covers deduplication.
Clean up after you cancel. Remove the Northbeam pixel from your theme and the Shopify Custom Pixel, remove the DNS A-record you added for first-party tracking, and disconnect your ad accounts.
It depends on what you use Northbeam for. For MTA, MMM and incrementality at enterprise budgets, Rockerbox. For experiments and MMM without an attribution dashboard, Measured. For attribution, BI and an AI agent in one Shopify app, Triple Whale. For a data warehouse, Polar Analytics. For month-to-month attribution and server-side tracking priced per order, Upstack.
What are Northbeam's main competitors?
Its closest competitors are Triple Whale and Rockerbox, which also sell MTA, MMM and incrementality testing, followed by Polar Analytics and Measured. Lebesgue, Hyros and Cometly come up as lower-cost or non-ecommerce options. Upstack competes with Northbeam's attribution and tracking, not its MMM or incrementality testing.
How much does Northbeam cost?
Northbeam's pricing page lists Starter from $1,500 for brands spending less than $1.5M a year on ads, month to month, and Professional from $3,500 a month on annual terms for brands spending up to $500K a month. Growth and Enterprise are custom. The final monthly price is informed by your pageviews, and MMM+ and Incrementality are add-ons.
Does Northbeam offer a free trial?
No free trial is listed on Northbeam's pricing page; every plan's button books a demo. Triple Whale and Lebesgue have free plans, and Upstack has a 21-day free trial.
Does Northbeam require an annual contract?
Only above Starter. Northbeam's pricing FAQ describes Starter as month-to-month, usage-based pricing, while Professional and Enterprise are annual terms, billed annually or semi-annually.
Northbeam vs Triple Whale: which is better?
Northbeam is the measurement specialist for large ad budgets, from $1,500 on Starter, with seven attribution models and MMM+ and Incrementality as add-ons. Triple Whale is the broader all-in-one, with BI, its Moby AI agent and a free plan, priced on GMV with 12-month paid plans. Our Triple Whale vs Northbeam comparison covers both in detail.
Is there a cheaper alternative to Northbeam?
Yes. Lebesgue has a free plan and Ultimate at $79 a month. Upstack Attribution starts at $99/mo for up to 1,000 orders. Triple Whale's Shopify listing shows Foundation at $219 a month on a 12-month subscription, and Polar's shows Core from $750 a month. All of those are below Northbeam Starter's $1,500.
Which Northbeam alternatives offer MMM or incrementality testing?
Rockerbox offers both. Measured offers incrementality testing and MMM calibrated by those tests. Triple Whale includes both in Compass on Enterprise. Polar offers incrementality through Causal Lift geo tests, and Lebesgue has MMM in free early access. Upstack offers neither.
Does Northbeam send conversions to Meta's Conversions API?
Northbeam Apex sends Northbeam's attributed credit for each ad to Meta as custom events, which Meta's Custom Attribution can optimize against. Northbeam's Apex FAQ says these events don't affect Event Match Quality and include no emails, names or phone numbers, and it tells customers to keep their existing pixel and CAPI-based product running.
What do Northbeam reviews say?
There's little public data. Its Shopify App Store listing has 5.0 stars from 3 reviews, all from 2023, and its unclaimed Trustpilot profile has a TrustScore of 2.6 from 4 reviews, all one-star, citing onboarding and support. Read its implementation and attribution docs, and ask for references at your spend level.
Is Northbeam worth it?
It is if you'll use what sets it apart: verified view-through, MMM+, incrementality testing and Apex, at an ad budget where $1,500 or more a month is a small share of spend. If you mainly need multi-touch attribution and server-side tracking, a tool priced on orders, GMV or a flat fee usually costs less.
Compare Upstack with Northbeam
If you're replacing Northbeam mainly for attribution and server-side tracking rather than MMM, our Upstack vs Northbeam comparison sets the two side by side on tracking, models, pricing and contract terms, including the MMM and incrementality testing Northbeam has and we don't.
1. Upstack Data: attribution and server-side tracking priced per order